Most dealerships today have three generations of people that are in it, baby boomers, gen x, and generation y. Some magazines have recently looked at how to handle this in large corporate environments, but we need to look at what yo can look for in your dealership.
You have different characteristics in each age group, both in employment and was a customer.
- Baby Boomers - 1943-1964 Very focused on their career usually preferring security and stability. They appreciate things to be be clearly stated.
- Generation X - 1965 - 1981 - Usually have a work-life balance, and they enjoy their independence. They are adaptable and resourceful. Some of these have excelled at using digital tools and technology and those communicate with the latest tools that are available.
- Generation Y - 1982 - 12001 - One expert described this generation as "Gen X on steroids" The value of work-life and flexibility is greater than that than GenX. They also want to be treated as equals weather it be the first day on the job or the second that they walk into the store. They will challenge you both in deal making and career. Also almost all of this generation is very strong with technology, usually not wanting to meet in person and preferring texting or IM over even email.