Check out this great blog by Jenn Mayer of Potratz, as she explores the importance of using Facebook in your dealerships Advertising.
Facebook is the second most used website in the entire world, after Google (http://www.alexa.com/topsites), and one in five clicks in the U.S. are made on Facebook. So why did GM decide to pull its advertising campaign just days before the much talked about IPO of this revolutionary company?
GM claims that the campaign didn’t result in an adequate return on investment, but many in the marketing world aren’t buying it. According to Brian Wallace, VP-strategic internet marketing for Samsung Mobile, “Blaming Facebook for a lack of ROI on your advertising is akin to blaming the internet because no one purchased from your website.” He adds, “Facebook is a platform that attracts close to a billion people and it’s ultimately up to advertisers to understand how to optimize this platform for your customers.” (http://adage.com/article/digital/brands-facebook-advertising-option...)
While Facebook provides the perfect base for advertisers, it’s up to you to properly engage your potential customers and increase your brand awareness.
So what mistakes did GM make?
So how does this affect you? For starters, don’t think that advertising on Facebook or creating a Facebook page for your brand will automatically produce results. With so many people spending so much time on Facebook, you’ll have to work to consistently post value-added content.
What do you think? Did GM make the right move? What’s the best way to advertise on Facebook?