Loading

Groundbreaking eBook on Dealership Mobile Apps Released

“The Pocket Revolution:  The Complete Guide to a Killer Mobile App,” from DMEautomotive, is the first-ever guidebook designed to help dealerships understand and create successful consumer-facing mobile apps; incorporates cutting-edge research from DMEa; available at Amazon.com and www.DMEautomotive.com 

Orlando, FL –February 8, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced the release of its new eBook: The Pocket Revolution:  The Complete Guide to a Killer Mobile App, in conjunction with the 2013 National Automobile Dealer Association (NADA) Convention and Expo. Available for the first time today at the Amazon.com Kindle store, The Pocket Revolution will help auto dealers exploit the surging  mobile app revolution by providing them with the first-ever A-Z crash course in getting their “mobile app in gear.”

“Consumers are now spending 2+ hours daily with mobile apps – roughly twice as much time as with Web browsing.  The critical gap for dealerships? Half of their customers are now regular app users, but only about 1-in-10 have a dealership or auto service provider app,” said Mike Walther, CEO of DMEautomotive.  “Dealers know they need to start building mobile apps into their marketing mix, because apps are the key retailing platform of the future; but, until The Pocket Revolution, no practical resources have been available to help a retailer design and execute an effective mobile app strategy. This book illustrates, step-by-step, how to put a ‘killer’ dealer app strategy in place – and one specifically engineered to generate business from increasingly dealer-disloyal service customers.”

 

Based on ongoing DMEa consumer research and the best practices of hundreds of early adopting dealers, The Pocket Revolution: The Complete Guide to a Killer Mobile App enables dealerships to leverage the unique power of a revolution that is able to quite literally place their dealerships firmly and securely in their customers’ ‘pocket.’ The Pocket Revolution is the first eBook to break out key mobile app best practices for dealerships, including:

 

–     How to BUILD IT (packaging the right mix of pro-consumer and pro-dealer tools so it’s used often, not deleted, and drives new service and sales biz)

–     How to COMMUNICATE (all centered around relevant, vehicle lifecycle messaging)

–     How to MARKET IT (to drive constant downloads)

–      How to MEASURE SUCCESS (and set the right performance benchmarks)

 

 “Dealers who start their ‘app-ucation’ now will be well ahead of the game,” continued Walther.   “And The Pocket Revolution will help accelerate that process so that, a year from now, readers will have an app that creates incredible value for their service customers and a receptive new database of always-connected users to market to.”

 

The Pocket Revolution:  The Complete Guide to a Killer Mobile App is available for download, free of charge at www.dmeautomotive.com, and in print and electronic versions on amazon.com for $2.99.

 

About DMEautomotive
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealers to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

 

Media Inquiries
Melanie Webber, mWEBB Communications, +1-949-307-1723, melanie@mwebbcom.com
Angela Jacobson, mWEBB Communications, +1-714-454-8776, angela@mwebbcom.com

Views: 16

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Blog Posts

Power Closing Phrases

Posted by Michael Hargrove on July 23, 2016 at 12:00pm 0 Comments

Occasionally at our workshops, someone will bring up the…

Continue

Too Many Hands In The Cookie Jar

Posted by Stan Sher on July 22, 2016 at 3:00pm 0 Comments

Hi,

It's me again.…

Continue

Seasonal Declines

Posted by Black Book on July 22, 2016 at 2:31pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

Continue

The Difference Between Lease Incentives vs. Finance Incentives

Posted by John Sternal on July 22, 2016 at 2:28pm 0 Comments

Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate (example: $2k rebate); or low interest rate over a…

Continue

Choose The Best Guide To Have The Unforgettable Tour

Posted by Samuel on July 22, 2016 at 11:01am 0 Comments

After you have chosen your idea to have tour to enjoy your vacation, you should consult the guidance to choose the destination place. In order to seek proper guidance, you no need to go anywhere. You have to just seek the help of idle man. Now,…

Continue

de sponsor

newsletters

dE Sponsor

© 2016   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service