What is “Showrooming” you ask?

• The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price online

The Problem:

    1 in 3 Customers Leave and Purchase from a Competitor

The Solution:

• Optimize customer relationships at every touchpoint

  • Instore & Online

  • Utilize social media

  • Create positive brand dealer interaction

• Utilize Mobile Strategies

  • Have mobile platforms set up so consumers can find all the information they need

  • 70% of all mobile searches result in action within 1 hour

  • 76% of customers who contacted a dealer online, indicated their online experience positively impacted their impressions of the dealer

• Engage Customers with personalized offers

  • Price matching

  • Loyalty programs

  • Service specials

  • Items shipped directly to consumers home

• Deliver relevant, timely and personalized messaging

  • 66% of customers say valuing their time is the most important thing a company can to do provide good service

  • 45% of people worldwide expect customer support from social networks

*Make your dealership so attractive consumers don’t want to shop anywhere else.

By: Josh Knutson-AutoMotionTV