Definition: Ambition is the desire for personal achievement.

As dealer principals, general managers, sales managers, parts and service managers. do we truly understand  the meaning of this on a daily basis? Are we on the same page, with every employee’s, personal achievement? We are driven by $$$$$,  in most cases.  What drives each and every employee?  Do you know?

The true testament to success, in my professional opinion, is companies that drive the bottom line, with passion. In the midst of that passion, they create and understand the personal desire, for each employee. My experience, tells the story. It took me many years, to realize, not everyone’s ambition, was to be driven to make millions. Tell that to an A type, who thinks 100 million, is not enough. Ambitious people seek to be the best at what they choose for attainment.

Now, I get it!!!

I have a great team!!! Each team member has their own ambitions. They do a great job for my company, why? I have a true understanding, for what makes each and everyone’s ambitions.

How does that create ambition?!!! I have consistent conversations, with my employees, which in turn gives me direction, to honor their ambitions!!! Red sox tickets, for the family. A little flexibility in scheduling. A gift certificate, to a nice local restaurant, for an employee’s immediate family. Employees ambitions will always change. I love that!!! Why, if they always have new ambitions and goals, then I know I can fuel them, thru fantastic conversations. Engaged in the teams life, will create ambition at never ending levels!!!

Remember ambition, can be defined as an object of one’s desire! Understand what your team members need and desire, help them attain their ambitions, you will have success at never ending levels!!!

Stay in touch with the realities of your employees lives. Let them understand, what your companies ambitions and desires are, you will have success!!! Reciprocity is the key!!

In closing, when you monitor your teams every day, for the gross profit goals, remember, when you have a string of great days, weeks, months, give back!!!  Loyalty, ambition, success. We all want it, having a plan that meets everyone’s ambitions, is the long term solution!!!

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Tags: ambition, motivation, training


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Comment by Tony Provost on March 20, 2012 at 7:52am

Nancy- Thank you!

Comment by NANCY SIMMONS on March 20, 2012 at 12:37am

Nice job as usual Tony...You are truly "exceptional"!

Comment by Tony Provost on March 19, 2012 at 6:37pm

melanie- hope life is treating you well. thanks for the kudos.

Comment by Tony Provost on March 19, 2012 at 8:37am

katie- hope all is well!!

Comment by Katie Colihan on March 18, 2012 at 10:05pm

Tony - This is wonderful. I love that you made it clear that it's one's OWN PERSONAL HAPPINESS that is the focus. Well done!

Comment by Tony Provost on March 17, 2012 at 3:11pm

bruce- thank you for the vote of confidence.

Comment by Bruce O'Brien on March 17, 2012 at 11:27am


Once again you have proven that this industry still has true pros that make us all proud to be car guys!!!!

Well Done,


Comment by Tony Provost on March 15, 2012 at 7:37pm

troy- thank you!!!

Comment by Troy Spring on March 15, 2012 at 5:51pm

Very good post Tony, guess that why it is #1 lol

Comment by Tony Provost on March 15, 2012 at 11:16am

klayton- thank you! hope all is well.

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