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Infiniti Is Partnering with Cirque du Soleil. How are YOU innovating this spring?

As "Official sponsor and exclusive automotive partner" for wildly popular entertainment group Cirque du Soleil, Infiniti Automotive group is effectively reaching a very broad range of possible customers. Their luxury vehicles are well known in the auto sphere, but by partnering with Cirque du Soleil, Infiniti is hoping to draw even more attention to its latest models, in a far showier space than, well, the showroom. They are debuting their all-new 7 passenger crossover with the performance group, and live streaming the event from Cirque du Soleil's Quebec headquarters.

While it's true that most of us cannot afford to partner our automotive company with a world-renowned traveling performance troupe, there are a number of other options at our fingertips to help us reach out to our community in new and meaningful ways. The article below, from Business Week, has the full story on the Infiniti/Cirque du Soleil team-up.

How are you innovating through creative marketing this spring?

Cirque du Soleil Facebook Streaming Event for Infiniti

Facebook is fast becoming a new performance ground for entertainment players. Madonna has decided to kick off the release of her album MDNA, as she will sit down for an exclusive interview with late night host Jimmy Fallon who will conduct a live stream chat on the star’s Facebook page Saturday, March 24th. (Read: Madonna Going Live with Jimmy Fallon on Facebook)

Now, entertainment organization Cirque du Soleil and luxury auto maker Infiniti are offering on Facebook their first-ever, live streaming event featuring the all-new Infiniti JX in a Cirque du Soleil performance.

It will be available online at 12pm EST, Thursday, March 29 on Facebook.com/Infiniti and Facebook.com/CirqueduSoleil.

[ Also Read: Why and How Companies Use Facebook ]

Inspired by the all-new Infiniti JX, Quebec-based Cirque du Soleil’s special events team has incorporated Infiniti’s all-new, 7-passenger luxury crossover into an approximately 11 minute performance, complete with 9 Cirque du Soleil performers – all streamed live from Cirque du Soleil’s headquarters in Montreal.

[ Also Read: Will Cybergeddon Change the Film Distribution Model? ]

And immediately following the performance, you can stay online for an exclusive, interactive video Q&A where you may have your questions about the performance answered in real-time by Mario D’Amico, senior VP, Cirque du Soleil Corporate Marketing and Wendy Durward, director, Infiniti Canada.

Infiniti is an official sponsor and exclusive automotive partner of Cirque du Soleil.

Infiniti offers a full-line of luxury vehicles, including the all-new 2013 Infiniti JX luxury crossover which joins the G Sedan, G Coupe, M Sedan, EX, FX and QX.

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