At the risk of being lambasted by my more distinguished and experienced colleagues, I'm posting one of my responses to an internet lead. My goal is, first and foremost to get a response; and secondly, to see if the possibility exists to make a sale. While it's unconventional, I feel that it stands out from the bland, scripted responses that consumers usually get from other salespeople. Because I want to learn from others in this business, I welcome your comments and constructive criticism.
Thank you for your inquiry on the 2014 Fusion. I sincerely appreciate your interest in our products and our dealership.
I believe God holds a special place in Heaven for those who show kindness and courtesy toward car salesmen. Maybe it's just me. I also believe God is a Ford guy, but I digress.
The bottom line is, if you've decided you want a Fusion, please let me know how you'd like to move forward. I promise I'll make your experience fun, enjoyable and hassle- free.
If you're still looking/ shopping/ thinking about it, that's OK, too. It really is. However, I'd like to know that as well. That way, I can keep the sweet but aggressive folks at the call center from interrupting your life with endless phone calls and e- mails.
In either event, I wish you all the best, and look forward to hearing from you soon. Feel free to respond by e- mail or just give me a call.