I personally can't imagine not performing a walk-around. A walk-around is where I start building rapport with my customers and most of all start my upselling. Also, when you have your customer join you in your walk-around it elimates policy claims on scratches and dents as well.
Results for me have been high CSI scores, 50% increase in sales (wipers, tires, recommended maintenances, filters, rotates, and most of all, building credibility.)
Comment
Comment by Maria Lofgren on December 1, 2011 at 10:24am Thank you Bobby! Marcel, from my experience walk-around's does add profits. I add on an average two to three lines extra per RO showing my customers their wipers, fluids, tire, and etc... Thank you Marcel
Fantastic concept! Engaging the customer is a surefire way to get them on board with what you're trying to communicate. How much are we leaving on the table when we don't???
Comment by Randolph S. Lofgren on November 29, 2011 at 11:15am Maria - keep up your outstanding work! I do have to agree with your processes and don't understand why they aren't a strict policy for all dealerships. Customers deserve the attention!
Absolutely! I agree 100% Customers love to be involved. Also if you are not doing proper walk arounds you could be missing out on $800.00 just on tires alone.
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