With Google's organic search now linked with Google Places and Google +,  having a Google + business page is a must to increase your organic ranking and further your social media exposure.   

Not hard to do at all, click below to get started. 

 Google+ business page.

Having your customers get a personalized search return for your brand name and vehicles is fantastic.  Be sure to include a link to your Google + business page on your dealership web page.  

If you haven't gotten your Google Places done yet or correctly, click below

http://www.google.com/places/

Finally remember that this is SOCIAL media, reserved only for special events, exceptional deals and promoting your brand name in your community.  You humanize your business with social media.  

Your increased organic ranking for your dealership web page is worth the effort to create a Google + business pages.