You may remember the Jeff Gordon "test drive" ad from about a year ago, when Gordon, in disguise, appeared to take a hapless used-car salesman on the ride of his life. Well, as it turned out, most of that ad was staged; Gordon himself wasn't even behind the wheel for much of the ad.
But never let it be said Gordon doesn't have a long memory ... or a desire for revenge. Gordon and the folks at Pepsi zeroed in on Travis Okulski, a writer for Jalopnik who wrote a scathing takedown of the commercial. With a little help from Okulski's bosses, they got Okulski into a cab in North Carolina, and, well ... magic happens. This one's a bit long but worth it.