Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

100% of the customers will receive

100% of what we have to offer

100% of the time

Fact: When all of your variable staff embraces and lives out this strategy every day, well, there just is no stopping that freight train. In fact, it’s a force so strong that when any customer continues to call, email or visit other dealerships, the “theory of contrast” is very much in play. In other words, we need to do everything in our power to make it super difficult for any other salesperson or environment to match our passion, professionalism or commitment to serve. 

Consumers who do not initially purchase will one day determine who they felt was deserving of their business.  Odds are, they will be compelled to re-contact and of course be more receptive to dealership follow-up. 

Another reality is salespeople are more prone to stay pro-active in their follow-up efforts when they know they have performed well and made a fantastic impression on the showroom guest. 

Here is a good flyer to post in the conference room:

For the full article, visit our website.

Thanks for reading!

Richard Keeney
The Mar-Kee Group
888-300-4629
251-680-6633 (cell)
rkeeney@markeegroup.com