Loading

More on Carfax v Autocheck...some feedback I have recieved.

I want to share some articles and links shared with me.

http://www.thetruthaboutcars.com/2010/10/hammer-time-carfax-vs-autocheck/
________________________________________________________________________

Best Answer - Chosen by Asker

I'd go with AutoCheck. When a dealer auction does a post sale inspection on a vehicle and they find frame damage they report it to AutoCheck. I've seen a lot of cars come up completely clean on Carfax only to find frame damage or something else on AutoCheck. For $3.50 you can use checkthatvin.com, but that only really checks for a salvage title - not minor accidents.
________________________________________________________________________

Best Answer - Chosen by Asker

Autocheck will give you more up to date information plus they have never been sued like carfax was because their information was lacking the true facts.....

__________________________________________________________________________________

Reply by Philip Zelinger on July 17, 2009 at 11:29am

Hi Chris,


To add to the comments of my fellow ADM members on the CarFax vs. AutoCheck issue I suggest the following points:


1) These applications are extremely consumer facing and the "Mind Share" and Market Share" earned by CarFax is DOMINANT and therefor much more credible. For that reason, at least for the foreseeable future, I have to recommend CarFax to the affiliated automotive advertising agencies and auto dealer/vendor clients of Ad Agency Online, L.L.C. - and I do!


2) Some processes - like credit applications - warrant having more than one solution. However, since there is no critical information differentiator - from the customer's perspective - between CarFax and AutoCheck the added expense and distraction to the customer would not be justified. The "redundant" expenses assigned to AutoCheck would be better invested in another vertical - like SEM PPC investments or other conversion tools and/or lead generators.


3) Sometimes, bigger actually is better! CarFax is BIGGER that AutoCheck in both the mind of the consumer and the dealer and to my knowledge CarFax has been extremely co-operative when integrating with my vendor clients. Untill and unless they drop the ball or get too big for their britches - like AutoTrader.Com - I see no reason to dilute my loyalty or my dealer/clients investments in CarFax.


4) The business model and related marketing plan for CarFax extends into reseller agreements, shared applications and their own staff in both sales and support. AutoCheck seems to exist through their resellers which evidences their lack of resources which will undoubtedly limit their services and support vs. CarFax.


Simply put - if it aint broke don't fix it and CarFax aint broke!

Views: 1617

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Mark Hoch on March 3, 2012 at 2:30pm
In my opinion ; carfax or the 'carfox' helps us sell more used cars by providing the consumer piece of mind and a guarantee. It also helps vehicles with a good 'pedigree' get a better return on our investments. Additionally dealers that are transparent and full disclosure can expose a less expensive vehicle priced elsewhere by showing the poor carfax. The more information the better. The cleaner the business the better. Monopoly: ? Perhaps ; but I give them credit for developing this. As long as they don't get greedy; I'm good

Blog Posts

All Car Segments Decline and Pickups Defy Normality

Posted by Black Book on June 30, 2015 at 12:35pm 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Continue

Your Customers Are Talking To You. Are You Listening?

Posted by Paul Moran on June 30, 2015 at 8:41am 0 Comments

One of the key metrics to look at when gauging the health of your…

Continue

Save Yourself From a Bad Rep

Posted by Jon Floyd on June 30, 2015 at 8:30am 0 Comments

What You Must Know About Managing Your…

Continue

5 Star Review Videos Why Do You Need Them?

Posted by Jon Floyd on June 30, 2015 at 6:30am 0 Comments

Bring on More New Customers

Visitors are…

Continue

What Your Female Customers Are Looking For In Your Service Drive

Posted by Anne Fleming on June 30, 2015 at 12:00am 0 Comments

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of …

Continue

Median Media Adds Flick Fusion Videos to its Multimedia Suite of Solutions for Auto Dealers

Posted by Brian Cox on June 29, 2015 at 10:12am 0 Comments

Urbandale, IA--June 29th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today that Median Media, a provider of multimedia marketing solutions to small and medium sized…

Continue

weekly newsletters

dE Sponsor

© 2015   Created by DealerELITE.

Badges  |  Report an Issue  |  Terms of Service