Loading

New "Best Online Practice" Study Released

We (CarWoo!) recently completed a review of over 7000 transactions that processed through the CarWoo! MarketPlace and I would like to share our findings with my friends here on DealerELITE.

 

            The three key take away’s from our efforts are:

  1. The hours of operation of your Internet department are mis-aligned with online shoppers. You should consider reviewing your department’s hours of operations and align them with online shoppers not your showroom hours.
  2. Selling cars online is really easy if your intention is to help the buyer first and yourself second. The words you use matter far less then the intentions behind them and online every buyer is trying to pick apart your words to understand your intentions. Good Intentions = Good Selling
  3. If you want to own your own backyard be prepared to offer them the best deal but don’t take them for granted. Our data shows that a 10x increase in closing local buyers can be achieved. (You’ll have to master #2 of course)

 

I hope you enjoy the info-graphic and if you would like more info surf over to the CarWoo! Chronicle blog where my good friend Dave Erikson of Downtown LA VW has his review of the info-graphic and will be adding a how-to guide for embracing this new intelligence and developing a strategy for selling successfully to your online neighbors!

best-practices-for-online-car-dealers.jpg

Views: 94

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Mark Dubis on May 17, 2012 at 3:27pm

Good information.  Thanks for sharing. 

Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Posted by Jim Dykstra on February 25, 2017 at 1:28pm 0 Comments

Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult. Jim Dykstra of www.vinadvisor.net, James Raia of The Weekly Driver and Jaclyn Trop discuss what to watch for when…

Continue

What Dealers Will Miss in Beepi’s Failure

Posted by Jim Dykstra on February 25, 2017 at 1:16pm 0 Comments

As reported by TechCrunch... https://s3-us-west-2.amazonaws.com/ds-uploads-production/content/308498/fy5Y3oY36yIceTF.760x410.png " style="float: right; height: 110px; margin: 0px 0px 20px 20px; width: 200px;" />

Yet…

Continue

How Influencer Marketing Can Help Sell Cars

Posted by Paul Potratz on February 24, 2017 at 2:51pm 1 Comment

Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?

In order to add influencer marketing to your strategy or campaign, you…

Continue

Are Millennials Disrupting the Auto Industry?

Posted by Devin Koskan on February 24, 2017 at 8:36am 0 Comments

Millennials are growing in number and their car buying preferences are…

Continue

Need Help, How can we motivate sales people to work for us?

Posted by John Caudell on February 23, 2017 at 4:00pm 0 Comments

We are a Independent dealer in Hawaii, and have been for the last 22 years. I basically don't have any franchise dealer experience or training. I've had to learn everything by the "seat of my pants", through webinars and through NIADA…

Continue

ALR Panelist Opportunity

Posted by DealerELITE on February 23, 2017 at 2:00pm 0 Comments

ALR Panelist Opportunity:

Automotive Leadership Roundtable…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service