People Change Cars Like They Change Their Phones

How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
 
According to results of an online survey presented to more than 1,000 drivers across America, car shoppers view their vehicle experience in much the same way they view their mobile device. Simply put, we love it for a little over a year and then it’s on to the next one. And with low monthly payments aplenty, many drivers have become accustomed to simply making a payment, month after month and vehicle after vehicle, similar to their mobile plan.
 
“Whether it’s your car or your phone, we all live in this new mobile mentality,” said Scot Hall, Executive Vice President of Swapalease.com. “And it doesn’t stop there, because consumers have become accustomed to change in many areas of their lives, including their residence, wardrobe, career path and even the people we decide to spend our lives with – for now.”
 
According to data from the survey results, cars are more closely aligned with mobile technology, which appears to be just as permeable to a desire for change as the auto industry. In fact, according to Recon Analytics, a research firm that monitors the worldwide mobile industry, Americans change their phones most frequently compared to every other country. Americans change their cell phones every 21.7 months, and this number is expected to drop with the introduction of new contract-escape-friendly plans offered by the cellular providers.
 
Key highlights of the study:

Men (59.5%) and women (60.7%) would like to change their vehicles as often as they change their mobile phone
In addition to change, Men (42.0%) and women (50.0%) say the biggest reason to get a new vehicle is because it comes with a new warranty
BMW and Mercedes-Benz are the two brands men and women would like to change into the most, while Chrysler and Dodge were the least likely targets for change
In terms of other change preferences, most women (28.2%) would like to change their job/career while most men (31.4%) would like to change where they live


Complete results of the study can be found by clicking here.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal.

Views: 27

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Pat McKemy on April 15, 2014 at 10:49pm

Yes, I agree with you. People these days change their cars as often as they change their cellphones because a huge percentage of the population uses cars for daily usage. Many prefer buying a used car as they are cheaper. But it is also essential that one keeps a few points in mind before buying a used car. Read the blog I have written on the topic http://blog.firstcallautoglass.com/buying-a-used-car-what-to-remember/

About

DealerELITE created this Ning Network.

Blog Posts

Training New Hires - It's Not About Money, It's About Being a Decent Human Being

Posted by Jeff Novak on April 25, 2018 at 4:30pm 0 Comments

Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks".  So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not.…

Continue

1960s/1970s Japanese Collectibles See Increased Interest as of Late

Posted by Black Book on April 25, 2018 at 3:35pm 0 Comments

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large…

Continue

3 Reasons Your Service Advisors Are Leaving

Posted by Sally Whitesell on April 25, 2018 at 3:00pm 0 Comments

Keep your customers by keeping your employees.

Employee turnover in the automotive industry has…

Continue

The Magic Formula for Success

Posted by Bill Wittenmyer on April 25, 2018 at 10:40am 0 Comments

Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service