Teach it, feel it, do it. If you are willing to talk the talk, then walk the walk. If your process is very easy for your staff, and seemless for your customers, then life in the auto industry is fantastic. The desk system, should be pumping out, 6 or 7 payments, on every deal. Sales staff, should be running back to their customers, with HUGE smiles on their faces, saying, we have a deal, here are your choices, which one would you like? Finance managers, can't wait, to take the turn, because everything from the desk, to the close, was smooth. Your staff, spends an hour a day, getting trained, RIGHT?
We know that we are, complimenting everyone. We are telling our staff they are the best of the best. We spend alot of time training, working on every scenario, RIGHT? We sell the best products in our finance departments, believe in the products so much, we have them on our own vehicles, RIGHT?
Owners and managers, believe in the processes so much, they are willing, to desk the deals, close the customers, with the AWesome pencil and take the F& I, turns with ease, RIGHT?
PUT UP OR PONY UP!!! If you believe, in your heart, the processes are easy for everyone, you should have no problem, stepping right in and making it happen. CLOSE those deals with ease. THAT'S PUTTING UP!!!
IF you cannot do this with ease, then the process has flaws. GUESS WHAT? YOU are going to PONY UP BIG, IN THIS MARKET PLACE. It will cost you, all over.
TRAINING THE PROCESS: Everyone must know their part like walking down the street. The sales team has to be prepared at all times. The desk system, has to teach and explain, with passion and closing SKILLS. The finance team, has to want to get every deal financed, take every turn, with total expectation to deliver this vehicle, NOW.
The finance team should have the products they sell on their own vehicles. Now, you can close with conviction. Sell from real strength.
Remember: TEACH IT, FEEL IT, DO IT.. Make sure you PUT UP!!!!
CAN ANYONE AFFORD TO PONY UP?!!!!
Comment
Comment by Tony Provost on June 16, 2011 at 9:27am
Comment by Bobby Compton on June 15, 2011 at 8:58pm Tony Provost - You ROCK MY BROTHER!~
Ain't no cat got my tongue, you're right about that... LOL
I've always been one to think along the lines of speed of the team is speed of the leader!~
I like to say; do as I do, not what I say!~
A great meeting goes along the lines of this; I don't expect you to do everything I do, but don't let me leave you to far behind..
The key is to have the best leading the ship. When the leadership is the best talent in the building, you'll have a pack of wolves who respect and will do as the leader does...
If a leader doesn't show they're capable of doing what they say, then simply put they're the wrong leader to run the ship... Easy to front it, hard to back it.
Putting it up all the way!~ B.C.
Outstanding share Brother-man...
Comment by Tony Provost on June 15, 2011 at 12:43pm
Comment by Tony Provost on June 15, 2011 at 12:41pm
Comment by Tony Provost on June 15, 2011 at 12:40pm
Comment by John Fuhrman on June 15, 2011 at 12:22pm
Comment by Fran Taylor on June 15, 2011 at 12:08pm
Comment by John Fuhrman on June 15, 2011 at 11:35am Tony,
Good job.
Sales is not a result, it's a process. Too often dealers want us to come in and train people to be better closers. The reality is, monkeys can close deals. But if you're not comfortable with the process, adn believe in it with everything you have, even a monkey can't help. If sales people master the basics of great greetings, solid interview/needs assessment, and then work with managers who have a passion to look for every opportunity to solve a customer need, closing is almost automatic.
High pressure selling only occurs when someone skips a step and tries to cover for it by forcing a deal. At best, the result is low gross and unhappy customer. In dealerships where results are more than marks on a board, the process is key. It starts with the dealer supporting his management team. That transfers to managers who really want to help their sales people sell every customer. And it ends up with sales people looking forward to working at that type of store for the long-term.
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