Auto retailers are some of the most creative and entrepreneurial organizations I know but sometimes a company can forget what made them successful.  Check out this slide show on Baseline.

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Do You Want To Be fired?

Posted by Dave Benson on October 12, 2015 at 7:10pm 0 Comments

I've always heard the expression, "you don't miss something til you no longer have it... ", and I experienced that recently in a dealership I was training.

At the start of the day, management had told me that their weakest…


What's Happening in the Auto Industry? (Pt. I)

Posted by PowerDealer on October 12, 2015 at 3:23pm 0 Comments

Based on recent J.D. Power Automotive research, this year, the automotive industry is going to retail over 14,070,000 vehicle units, which is the second best retail sales performance ever.…


Content Mapping to Content Marketing: Defining Your Target Audience

Posted by Joseph Little on October 12, 2015 at 2:46pm 0 Comments

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s…


Telling and Compelling: How to Tell a Story Your Consumers Can’t Resist

Posted by Joseph Little on October 12, 2015 at 12:45pm 0 Comments

Why Is Telling a Great Story Important?People remember stories. In fact, even before writing was a preferred mode of communication, stories were being told and passed down from generation to generation. And…


Finding Brand Advocates in the Hispanic Marketplace

Posted by Joseph Little on October 12, 2015 at 11:37am 0 Comments

Hispanic Marketing is Powerful

You already know you need your brand advocates. In fact, in today’s market, their…


Auto/Mate Announces Open/Mate Integration with StoneEagle F&I and Service Applications

Posted by Mike Esposito on October 12, 2015 at 9:29am 0 Comments

Albany, N.Y. – October 12th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that StoneEagle has completed integration with Auto/Mate's…


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