Dealers, if you are not satisfied with current business results, this article may be helpful.
If you are wondering why performance is not meeting expectations, you may be too optimistic. Harris Interactive conducted a survey and found:
Why would 92% of customers say their interactions were not outstanding? Your staff is probably very friendly. The customer was probably treated with courtesy and fairness. The consumer most likely received a very competitive price. So what's not to love?
Tom Snyder and Kevin Kearns in their book, Escaping the Price Driven Sale, give us three reasons why consumers could feel the purchase experience is “ho hum”.
It boils down to the fact that customers expect more and are less impressed. So if you want to give consumers a memorable experience, have them share it with their Facebook friends and obtain more repeat and referral business; what are you to do?
Some Other Ideas
You may want to consider these “non-standard” other ideas.
If you and your management team are curious about how these, and many more "other ideas" can help your dealership become more successful, contact me. Much of this information came from the manual, Profiting from the Experience: A Powerful Approach to Increase Sales, Retain Customers and Improve Profits.