With women buying over 50% of the cars sold in America and influencing 85% of vehicle purchases, auto sales strategies should include certain factors that may contribute to why women choose to purchase from a particular dealer.

The top three reasons why women purchase cars are outlined below and further explained on our blog.

1. Perception of Treatment

Most women are savvy shoppers, looking for the same features and benefits from their vehicles as men do. They do their research and come prepared with questions wanting informed answers. Your undivided attention is critical and goes a long way to winning her over.

2. Money

Being budget conscious goes with the territory and should come as no surprise. Pay attention to their needs and respect their budgets and you'll find it much easier to seal the deal.

3. Dealer Reputation

Reputation is something women are highly influenced by even more so than most men. Their research includes reading numerous reviews because making informed decisions, especially with big-ticket items, is very important to them. 

Being in vehicle sales, it is a vital strength to be the kind of dealership with salespeople that do not diminish or overlook women buyers. It's our mission at The Mar-Kee Group to offer superior sales training for the entire sales process with comprehensive training for effective results in the car, boat, and RV industries.

Please contact us if you're interested in how to take your sales force to the next level.

David Martin

The Mar-Kee Group

888-300-4629

markeegroup.com