The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on social media, and a Gangnam Style Mashup!
Alison Spitzer, vice president of Spitzer Automotive Group in Cleveland, says customers such as Ivelisse Rosa, 25, “aren’t looking for a salesman; they’re looking for a customer advocate.” For Gen Y buyers, the hard sell is out.
Since it’s Friday, I thought I’d share something cute and funny. My favorite cat was the one eating the graham cracker, which one is your favorite?
This is an interesting read. Timothy Martell calls out automotive vendors for not providing value to their customers. Read this one with an open mind.
ActivEngage’s Ketty Colom shares a few much-needed tips about how to conduct your social media postings. If you aren’t tagging, linking, or crediting other people for their work, you’ll definitely want to read this.
6. Epic Video Mash-Up
This goes to show you that the melody of music is in a stagnant position where you can put lyrics to anything and it will flow and make sense. Enjoy! (If you can Gangnam, show it off! Post a link to the video in the comment section below!)
Lance Boldt tells the fascinating story of his days as a 5-year-old who put on women’s clothes just so he could play with a giant nail – and miraculously relates this to the auto sales process. Sorry about your childhood, Lance.
James Schaefer gives a detailed post on what it means to be a leader as well as common traits that leaders have.
How impactful is social media on political opinions? According to the Pew Institute, not as much as you might think. This study reveals that 84% of social media users want nothing to do with politics.
Some perspective for those of us that complain about the high price of gasoline. Drivers in the Mediterranean area are paying almost 3 times more than Americans. Keep this figure in mind when your wallet is feeling light!
Promoted tweets just got a huge upgrade with the ability to target Twitter users by username and interests. This means that you can target all Twitter users who have a marked interest in automobiles. Are you listening, car dealers?
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!