Five days ago on dealerelite.net I posted this Blog titled True Car Pricing. I reviewed the snap shot of Seven vehicles SOLD in a regional area. Today I went back to TrueCar.com and reviewed "My Vehicles". Check out the difference when four cars got added to the metrics from 7 to 11 Regional Sold.


According to TrueCar, if I would have purchased this vehicle on 12/8/2012, I would have paid too much.

Same Car. Same Invoice. Same Sticker


The top is from the blog post on 12/8/2012 (RED) and the bottom screen is from today 12/13/2012 (GREEN)


A Good Price adjusted from $37,794 to $37,436 <$358>.

A Great Price adjusted from $36,742 to $36,400 <$342>.


I'm confused.....What is a Good Price?


Why does TrueCar.com end a post with:


"Good luck in your negotiations, and let us know how your trip to the dealership went.  And remember to take your printed TrueCar Price Report with you!


Transparently yours,

The TrueCar Team


I thought True Car was to help eliminate negotiations?

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Comment by James A. Ziegler on December 16, 2011 at 3:16pm

Okay Honda has taken a courageous stand and banned TrueCar pricing with it's dealers. I know for a fact VW is strongly considering doing the same. I hope VW realizes that they've just began to get some incredible momentum in the market AND now is NOT the time to allow an invader like truecar to devalue the brand in the public's eyes. No matter what you sell, TrueCar cheapens your brand.

Group 1 made sure their dealers cancelled after looking at the exposure of having these people rooting around in their DMS, especially with AutoNation's CEO on the board of Truecar...

Group 1 was smart enough to see the writing on the wall and run as from away from these people as possible. When is Asbury, Penske, Sonic and others going to awaken and realize they people appear to be a huge threat? Even large private groups like Rick Hendrick should be looking at the evident danger we're all perceiving here. 

Where are FordGeneral Motors and especially...where is Toyota in this escalating skirmish? I am embarrassed that mark Reuss, president of general motors would actually go to TrueCar Headquarters and play with Painter showing him a 750HP Camaro.

I did not mention Nissan because their dealers are using Truecar to sell way below invoice so they can collect stair step money. You guys are smiling now BUT if Nissan takes away the program, you're screwed royally because of the benchmarks you set with TrueCar making your brand image "Ultra Cheap Nissan"

Does Mark Reuss NOT understand that his dealers are being raided by these people cheapening the product down to unprofitable and below? I find it hard to believe that Reuss would publicly suck up to these people if he truly understood.

There are a few investigations of TrueCar popping up here and there AND we're still urging dealers to put more emphasis with your dealer associations to get off of the sidelines and represent us... I know a couple of associations are doing their best while others limped off of the battlefield without firing a shot...  weak. 

I am especially disturbed about Toyota staying quiet while Honda takes a stand. It's like sending a message that Toyota has less value. 

This thing will gather increasing momentum and I predict TrueCar will find some high-profile weak suck who will sellout their integrity for the publicity or hard cash and take a stand publicly backing them and betraying dealers.

Of course, this is all a lot of conjecture, speculation, supposition and opinion...I might be wrong. :)


Comment by Brad Alexander on December 13, 2011 at 4:58pm

How long will I have to wait for it to go below 30K? I might be a player on it for that $.  Love the "Transparently Yours," line!  Hahaha

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