Loading

Using Facebook Questions to Market Your Dealership

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing them to add and vote on their own answers, or even do both adding specific poll options and still leaving the option for them to add to the list.

Utilizing Facebook Questions is as easy as asking your fans a question. But you should exert some effort in crafting your questions. Essentially, they must have a goal and inquire on a specific area in your business that you think would benefit from customers’ input and suggestions.

For example, ask them what their dream car is and what’s stopping them from buying it, if they haven’t bought it already. You can also pit vehicle models against each other, luxury vehicles against economical cars for example, to know which model you might want to feature in your next campaign. Have you had a lot of different promotions lately? Ask people which ones they liked best and learn from their answers.

Be creative in your questions as well as in choices that you provide them. When a Facebook user participates by answering your question, that question is also posted to his or her profile page; a compelling question could spread to many people very quickly this way.

Views: 5

Tags: ad, advertising, agency, automotive, car, company, dealers, dealership, facebook, for, More…marketing, social

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Blog Posts

Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

Continue

5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

Continue

Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

Continue

Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

Continue

You're Fired!

Posted by Rob Gehring on July 1, 2015 at 9:51am 0 Comments

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their…

Continue

Show Don't Tell

Posted by Dave Benson on July 1, 2015 at 12:42am 0 Comments

This video I did over the weekend shows the importance of demonstrating and showing our clients the WOW factors of our vehicles instead of just telling them!

 

I'm sure you can get some inspiration…

Continue

weekly newsletters

dE Sponsor

© 2015   Created by DealerELITE.

Badges  |  Report an Issue  |  Terms of Service