Using Facebook Questions to Market Your Dealership

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing them to add and vote on their own answers, or even do both adding specific poll options and still leaving the option for them to add to the list.

Utilizing Facebook Questions is as easy as asking your fans a question. But you should exert some effort in crafting your questions. Essentially, they must have a goal and inquire on a specific area in your business that you think would benefit from customers’ input and suggestions.

For example, ask them what their dream car is and what’s stopping them from buying it, if they haven’t bought it already. You can also pit vehicle models against each other, luxury vehicles against economical cars for example, to know which model you might want to feature in your next campaign. Have you had a lot of different promotions lately? Ask people which ones they liked best and learn from their answers.

Be creative in your questions as well as in choices that you provide them. When a Facebook user participates by answering your question, that question is also posted to his or her profile page; a compelling question could spread to many people very quickly this way.

Views: 11

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

About

DealerELITE created this Ning Network.

Blog Posts

Hitting Reserve Fuel: Why It’s a Bad Idea

Posted by Andrew Conallen on October 20, 2017 at 4:38pm 0 Comments

If you haven’t found yourself puttering to a standstill with the Reserve Fuel icon lit up, you’re either very conscientious, or you haven’t been driving all that long. Occasionally running out of gas is one thing, but regularly hitting your…

Continue

The technician shortage for dealerships is real.

Posted by Rob Gehring on October 19, 2017 at 12:30pm 0 Comments

On November 1st I will be…

Continue

The World of Podracing Brought to Life

Posted by Samuel on October 19, 2017 at 11:18am 0 Comments

The world of Star Wars was brought to life through the genius of George Lucas 40 years ago and it has garnered new fans with every generation. The most realistic part of the Star Wars universe in comparison to life on Earth would…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service