Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  

What does this mean for your brand? Samantha explains how you can use these new features for your Facebook advertising!

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Comment by Sharon Hill on August 23, 2014 at 4:09pm

Very good info. I really like the concept of tracking by device. Facebook has just awesome targeting - one of the best online targeting platforms ever I think. I mean, where else do you find out more about anyone? I haven't looked at in depth for automotive, but I know for recruitment you can look for a 25 to 45 year old Phoenix-based engineer with five or more years of experience who also likes to snow ski, or some such. That's just mind-boggling good! AND, it's pay-for-performance. You don't pay unless it works for you. 

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