The Great Confession by St Peter was in response to a question ask by Jesus to his disciples. His question was "Who do they say I am?"

 

The responses varied, some say He was John the Baptist back from the dead, some said he was the prophet. But then Jesus asked "Who do YOU say I am?"

Now of course we know that is when Peter made the Great Confession stating "You are the Son of the God"

The reason that I bring this up is not only because of this being one of the greatest moments in history, but because it is also a question to a question to ask yourselves.

Who do they say YOU ARE?

We know that certain business have a certain reputation and let's face some are good and some aren't. We can think about lawyers and politicians or we can think of policeman and fireman.

There are certainly good and bad in all professions, but some carry a little bit of a stigma.

Now I have to break some news to you all.....the car business is one of those professions. The reason the car business may sometimes get a bad rap could actually be because of people in the car business, but I'm convinced that a lot of it is because of the sins of the past.

We trying to work on your own reputation, who does that for you? We know our customers can do that for us, but even if we are the best car dealer in the world, that may still only make a small part of the population of your community, and is your reputation something you only want know to a small part of your community?

So you state a resounding "NO" that's why we market, to get our name out into the community. But what name is it you're getting out into the community? 

How about this, let's get our people out into the community. How about we as a company reach out into the community as members of the community. How about you get "your name" out there by your good works, not just your good deals. (not getting into a works/faith discussion : )

 

Don't ever allow the label of what people think you do, determine who you are. Don't allow your dealership or business to be "one of many." Stand out by being members of the community with outreach and charity and show your neighbors that you care about them. Have your people volunteer at events, maybe even have your people pick a day at the local soup kitchen.

I'm blessed to be with a dealer that does these things and even formed a community outreach committee to examine the needs of our neighbors.

Don't allow the reputation of a "business" be your reputation for the good or bad. Earn your own reputation and wear it proudly.

 

After 25 years in the car business, I truly believe it to be an honorable and worthy profession and if I did, I would do something else and I'm sure you all feel the same way. So the time is now for us to start reaching out and reaching up and elevating our reputations.

 

Be the type of business that people want to do business with and then when the question is asked; "Who do they say I am?", be confident in the answer you'll receive.

 

 

 

 

 

 

 

 

 

 

 

Views: 28

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Rex Weaver on September 30, 2011 at 9:53pm

Thank you Bobby for your kind comments. That passage was always one of my favorites and instrumental in the formation of the "modern" church as we know it. I try to take time during my devotions and apply to my life.

Thanks for all you do for all of us.

About

DealerELITE created this Ning Network.

Blog Posts

Technician Certifications Matter

Posted by AWN INC on April 24, 2018 at 4:36pm 0 Comments

30-Second…

Continue

ELEAD1ONE Releases Free eBook: The Auto Dealer’s Guide to Digital Retailing

Posted by Bill Wittenmyer on April 24, 2018 at 12:48pm 0 Comments

Atlanta, GA – April 24, 2018 – ELEAD1ONE today released a free eBook called “The Auto Dealer’s Guide to Digital Retailing.” Designed to be a resource for dealers, the eBook presents an…

Continue

Success in Professional Sales Podcast: Episode 25- Never Stop Dating Your Customers

Posted by Jeff Cowan on April 24, 2018 at 12:00pm 0 Comments

This week, Jeff discusses a golden sales rule: never stop dating your customers! By "dating", you are staying loyal, engaged, building rapport, and showing expert salesmanship. Some simple ways include writing a handwritten thank you note, making…

Continue

The Game Changer Performer

Posted by Dave Anderson on April 24, 2018 at 11:48am 0 Comments

Game changers consistently bring higher levels of effort, energy, enthusiasm, excellence, passion, attitude, focus, and integrity to all they do. In this new podcast episode Dave shares areas where game changers, and aspiring game changers alike,…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service