I hear from Advisors all over the country that fear coupon drops in the mail.  This is not a negative thing.  It is a very positive way to build your client base.

 Dealerships spend a lucrative amount of money to drop coupons.  Advisors need to be encouraged and informed about all chances to win clients back.  It's called "Planting the seed".  Blow clients away with consistent processes of excellent customer service and new levels of Profitability will be reached.  

Coupons are the dealerships way of baiting the hook and delivering you the catch. Build that rapport and smile.  Sell yourself.  Change your mindset.  

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Comment by Sally Whitesell on November 24, 2014 at 6:26pm

Great point Kris!

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