https://www.youtube.com/watch?v=lhhcAVLAXQE

This phone call above is an actual recent customer interaction - Scary.

Before you invest 10, 20, or 30k in your next direct mail piece, add or switch vendors I want you to think, who’s handling all of the leads that these campaigns generate? See, every advertising venture that you embark on involves your BDC having the first interaction with your potential customers, so doesn’t it make sense to train them so that every advertising opportunity is worked to the fullest to generate a showroom visit? We’ve seen countess missed opportunities from mishandled phone calls resulting from YOUR advertising dollars. 

it’s bad enough that the BDC rep taking this call was unaware of the direct mail piece the customer received and wasn’t properly trained on how to handle the call, but even worse, she talks the customer out of scheduling an appraisal. 

Now you may be thinking, that wouldn’t happen in MY store, but I promise you, it does AGAIN AND AGAIN - day in and day out. 

If your BDC does not know how to handle every possible customer scenario that aligns with your marketing initiatives, your BDR's,, Internet and sales staff are saying things like “UM, MAYBE, IT JUST DEPENDS” like you hear in this call.

Contact me today for a free consultation. We offer onsite nationwide installs and training as well as staffing and recruiting services - we even have an option for nothing out of pocket if you're concerned with ROI. 

Colin Thomas

Red Line BDC Training 

http://www.thebdctrainer.com

Colin@theBDCtrainer.com

708-RED-LINE

708-733-5463