Wrong Way And Right Way To Do Video Testimonial
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right way to do a video testimonial.
On this episode of Think Tank Tuesday, Paul discusses what questions you need to ask during your video testimonials to assist potential shoppers.
Comment
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Comment by steven chessin on July 3, 2014 at 10:08pm
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Excellent advice !
Although it is not something I devote effort to because it is marketing and I stay close to sales; but the search and social media benefits for branding the store are undeniable.Sometimes I cannot avoid grabbing a testimonial because I just happen to see a "photo op" and seize the opportunity. http://covideo.com/p.php?s=a05e423007 http://covideo.com/p.php?s=39643d5e84 ----- The "ambush" technique is straight from years of shooting weddings, "Would you like to say something to Jack & Jill?" ha ha
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