Comments - Blogging: You can't expect results if you treat it like a third wheel - DealerELITE.net2024-03-28T23:24:22Zhttps://www.dealerelite.net/profiles/comment/feed?attachedTo=5283893%3ABlogPost%3A115926&xn_auth=noHelps alot, thank you!!tag:www.dealerelite.net,2011-05-24:5283893:Comment:1165172011-05-24T21:15:06.239ZMarsh Buicehttps://www.dealerelite.net/profile/marshbuice
Helps alot, thank you!!
Helps alot, thank you!! That's a good question Marsh.…tag:www.dealerelite.net,2011-05-24:5283893:Comment:1161372011-05-24T18:41:20.729ZRyan Gerardihttps://www.dealerelite.net/profile/RyanGerardi
<p>That's a good question Marsh. I am always experimenting with different types of content to produce for dealers. I find it is best to have the right mix of product and service related info and local community info. Ideally, your dealership is always involved at least 2 or 3 community events. This is the best content. </p>
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<p>Here are examples of stuff that one of my favorite dealership customers is doing that we help advocate:</p>
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<p>That's a good question Marsh. I am always experimenting with different types of content to produce for dealers. I find it is best to have the right mix of product and service related info and local community info. Ideally, your dealership is always involved at least 2 or 3 community events. This is the best content. </p>
<p> </p>
<p>Here are examples of stuff that one of my favorite dealership customers is doing that we help advocate:</p>
<p> </p>
<p><a href="http://blog.lexusofchestersprings.com/local-life/support-rhoads-six-foundation-special-offer/" target="_blank">http://blog.lexusofchestersprings.com/local-life/support-rhoads-six-foundation-special-offer/</a></p>
<p><a href="http://blog.lexusofchestersprings.com/local-life/philadelphia-wine-festival/" target="_blank">http://blog.lexusofchestersprings.com/local-life/philadelphia-wine-festival/</a></p>
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<p>Here is an example of something not local, but relevant to drivers:</p>
<p> </p>
<p><a href="http://blog.lexusofchestersprings.com/insider-email/otter-app-reduce-texting-driving/" target="_blank">http://blog.lexusofchestersprings.com/insider-email/otter-app-reduce-texting-driving/</a></p>
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<p>The key to blog content is longevity. Anything that will develop more value in time is a good thing. Therefore, recurring events are good, even if annually, and local business, causes, groups, etc.</p>
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<p>The challenging part to all this is good communication. Sometimes I find out about stuff after-the-fact or too late. Like this event about the dealership being a transportation sponsor for a local athletic star, which b\c it had no long-term value I chose not to make a blog about it and instead used our automotive social media site: <a href="http://autoconverse.com/activity/p/7494/" target="_blank">http://autoconverse.com/activity/p/7494/</a>. This would be a form of micro-blogging which is best on places like AutoConverse.com, Facebook, Twitter, etc.</p>
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<p>Hopefully those are good examples. </p> Ryan, thank you so much for t…tag:www.dealerelite.net,2011-05-24:5283893:Comment:1159482011-05-24T14:59:08.962ZMarsh Buicehttps://www.dealerelite.net/profile/marshbuice
Ryan, thank you so much for this post. I have a personal blog, but am clueless on what content works well for a dealership's . Many blogs I read on dealer's websites were posted months ago and left abandoned. I would love to hear some suggestions on what to write on a dealership's blog? Sales negotiation and sales tactics aren't the right forum, but in our business that is what we talk about constantly. Can you give me some advice on some topics that seem to do well in a dealership's…
Ryan, thank you so much for this post. I have a personal blog, but am clueless on what content works well for a dealership's . Many blogs I read on dealer's websites were posted months ago and left abandoned. I would love to hear some suggestions on what to write on a dealership's blog? Sales negotiation and sales tactics aren't the right forum, but in our business that is what we talk about constantly. Can you give me some advice on some topics that seem to do well in a dealership's blogasphere?