Comments - “The formula for MAXIMUM R.O.I. in Social Media!” - DealerELITE.net2024-03-29T11:33:17Zhttps://www.dealerelite.net/profiles/comment/feed?attachedTo=5283893%3ABlogPost%3A239910&xn_auth=noThanks Bobby!
No doubt that s…tag:www.dealerelite.net,2011-11-09:5283893:Comment:2431122011-11-09T10:50:01.431ZJim Kristoffhttps://www.dealerelite.net/profile/JimKristoff
<p>Thanks Bobby!</p>
<p>No doubt that social media is a driving force in today's business!</p>
<p>Thanks Bobby!</p>
<p>No doubt that social media is a driving force in today's business!</p> Thanks Pete!
The times they a…tag:www.dealerelite.net,2011-11-06:5283893:Comment:2410532011-11-06T14:02:32.874ZJim Kristoffhttps://www.dealerelite.net/profile/JimKristoff
<p>Thanks Pete!</p>
<p>The times they are a changing...........constantly.........</p>
<p> </p>
<p>Thanks Pete!</p>
<p>The times they are a changing...........constantly.........</p>
<p> </p> I sold my last dealership in…tag:www.dealerelite.net,2011-11-06:5283893:Comment:2409572011-11-06T13:16:08.214ZPete Grimmhttps://www.dealerelite.net/profile/HenryFPeteGrimmIII
<p>I sold my last dealership in January of 2006, yet we had an intergrated CRM module in our computer system since the late 1980's. It is hard to believe that there are still so many dealers who do not use the power of a web presence, email, Facebook and Twitter to inexpensively market their brands, dealerships, products and salespeople.</p>
<p>A telephone call is always less effective by a factor of 20-30 in producing sales than a chance to meet face-to-face with a prospect. A direct mail…</p>
<p>I sold my last dealership in January of 2006, yet we had an intergrated CRM module in our computer system since the late 1980's. It is hard to believe that there are still so many dealers who do not use the power of a web presence, email, Facebook and Twitter to inexpensively market their brands, dealerships, products and salespeople.</p>
<p>A telephone call is always less effective by a factor of 20-30 in producing sales than a chance to meet face-to-face with a prospect. A direct mail piece was always less effective than a telephone call by a factor of 5-10. We measure TV and Radio in thousands of IMPRESSIONS and the FREQUENCY required to elicit any response whatsoever.</p>
<p>Today, there is a new hierarchy of effectiveness in marketing, and it definitely includes email, web sites, Facebook and Twitter. Email is more effective than direct mail (snail mail). Facebook posts can be institutional and/or promotional, but in both cases maintain a more personal connection than radio or TV. Both Facebook and Twitter are a good ways to connect with an extended audience and drive traffic to your web site (where the goal should be to collect an opt-in email list).</p>
<p>A wise mentor of mine, back in the 1970's, suggested that most dealerships were sustained by only 5,000 to 10,000 customers. Substitute the word "connections" for customers and think of these connections (email addresses) as your dealership's social media "platform" and you begin to get the big picture.</p>
<p>As Jim says, "Embrace it." It is here to stay, and it WORKS!</p>
<p>Cheers,</p>
<p>Pete</p>
<p> </p> Thanks Rory!
Social media is…tag:www.dealerelite.net,2011-11-04:5283893:Comment:2403252011-11-04T20:20:38.620ZJim Kristoffhttps://www.dealerelite.net/profile/JimKristoff
<p>Thanks Rory!</p>
<p>Social media is the present day way to network and prospect to it's fullest!!</p>
<p> </p>
<p>Thanks Rory!</p>
<p>Social media is the present day way to network and prospect to it's fullest!!</p>
<p> </p> This is a great information f…tag:www.dealerelite.net,2011-11-04:5283893:Comment:2402242011-11-04T20:14:01.184ZRory S Poseyhttps://www.dealerelite.net/profile/RorySPosey
<p>This is a great information for people to start out fresh! Grab those sales..</p>
<p>This is a great information for people to start out fresh! Grab those sales..</p> Thanks Marsh!!tag:www.dealerelite.net,2011-11-04:5283893:Comment:2400502011-11-04T11:56:48.485ZJim Kristoffhttps://www.dealerelite.net/profile/JimKristoff
<p>Thanks Marsh!!</p>
<p>Thanks Marsh!!</p> Gr8 info my brother social me…tag:www.dealerelite.net,2011-11-04:5283893:Comment:2399552011-11-04T01:54:16.342ZMarsh Buicehttps://www.dealerelite.net/profile/marshbuice
Gr8 info my brother social media is here to stay
Gr8 info my brother social media is here to stay