Rebecca Chernek's Likes
October 2017
Auto dealerships are constantly focused on team building to reduce employee turnover…
Blog Why Behavioral Interviewing Matters in Your Dealershiop 4 LikesJuly 2017
March 2017
In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are…
Blog Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seat 2 LikesMarch 2015
April 2014
February 2014
Here we go again.
As if the CFPB/DOJ $98 million penalty against Ally…
Blog The FTC Strikes Again – You Ain’t Seen Nothing Yet... 3 LikesJanuary 2014
The Value of the Imbedded Sales Process
Ask yourself this question: “Do you want to run a loose ship and still make money or a tight ship and make lots of…
Blog The Value of the Embedded Sales Process 5 Likes Role-Playing "I have to do WHAT?"The…
Blog Role-Playing "I have to do WHAT?" 6 LikesJuly 2013
In the past, it wasn’t uncommon for employees to spend their whole working…
June 2013
EMBRACE CHANGE
The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.
According to the 2012 Catalyst…
Blog To Women With a Passion for F&I 2 Likes Women: Stop Selling Sex & Sell Yourself!A girl walks into a gas station (no, this isn’t the start of a bad joke). …
Blog Women: Stop Selling Sex & Sell Yourself! 8 LikesMarch 2013
AutoNation USA, the #1 publicly-owned automotive retailer, opened its doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was…
Blog NCM wants to know: Is Your Menu Working You or Are You Working The Menu? 1 Like Is Your Menu Working You or Are You Working The Menu?AutoNation USA, the #1 publicly owned retailer, opened it’s doors as a mega “one pricing” pre-owned operation in 1997. It built elaborate showrooms; county records show one was 218,000 square…
Blog Is Your Menu Working You or Are You Working The Menu? 2 LikesFebruary 2013
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and…
Blog From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek 2 LikesSeptember 2012
It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing…
Blog If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen? 9 Likes F&I Is Not The Problem- Right On! People Sell Not Gadgets!Great article, Greg! I’ve been singing in the same chorus, but it seems that other members are either staying home or remaining silent. Both reasons denote an underlying sense…
Blog F&I Is Not The Problem- Right On! People Sell Not Gadgets! 1 LikeAugust 2012
Starving for Attention
I’m sitting in the manager’s office. He’s got the blinds up and is pointing to the showroom floor.
“That’s him – third desk. Ed. When he started, I…
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