Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost. I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal relationships. If you expect to build a relationship with consumers,…See More
For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size and negative implications for dealership sales and service. Well, I see the world differently. I see autonomous vehicles opening new opportunities to expand ownership in under-served segments. I also see likely increases in vehicle…See More
Auto dealers would be better served if outdated metric was retired and replaced with a focus on service revenue per units-in-operation Chicago, IL—November 6, 2017— Affinitiv, a leading provider of marketing and technology services to automotive…See More
Service absorption is one of the most frequently cited Fixed Ops metrics at 20-group meetings. While asking the service department to carry store profitability has never been more important, focusing on service absorption as a metric is not only limiting, but dangerous to the long-term. My primary issue with service…See More
I was recently asked my thoughts about reaching the Millennial audience differently. Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper. But it is far too easy to say that digital is our way to reach Millennials. First, not only…See More
I’ve had the privilege of working with several leading luxury brands including BMW, Lexus, Porsche, Maserati and Rolls Royce. From these experiences, I have learned to adjust owner communications to meet the unique needs of these brands and customers. Following are some tips I have learned over the years form working…See More
Is your service marketing budget out of whack? And if so, what’s the right number? There is a clear misalignment between the service department’s contribution to store profits and the investment in service marketing. According to NADA, service is responsible for 47.3% of dealership gross profits. However, working with dealers…See More
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From being in the industry.
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As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.
Diesel engines are at the top when it comes to representing state-of-the-art technology in high power density, good fuel economy, and excellent drivability. It is now possible for diesel enthusiasts to easily upgrade…