Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder posted blog posts
Monday
Scot Eisenfelder posted a blog post

An Amazing Business Opportunity That Nobody is Doing

Whenever a need arises in the marketplace, inevitably an entrepreneurial spirit finds a way to fill that need. However, in the last few years there has been a need in the retail automotive industry that nobody seems to be filling. First, some backstory. Auto dealer consolidation is increasing at a significant rate. Between 2014…See More
Feb 12
Scot Eisenfelder posted a blog post

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto groups are low (relatively speaking) to other retail models. Carmax, for…See More
Feb 7
Scot Eisenfelder posted a blog post

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on growing service department revenue. Achieving this goal presents a number of challenges, including: 1) Declining new vehicle sales volumesNADA predicts 2018 new-vehicle sales of 16.7 million units, down 2.3% from 2017. That’s not a huge decline, but…See More
Jan 22
Scot Eisenfelder posted a blog post

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have learned how to “tune out” messages that don’t interest or aren’t relevant to us.How do you get customers to pay attention to your…See More
Jan 15
Scot Eisenfelder posted a blog post

Brand Centric Growth

I once heard influential thinker Michael Porter say that strategy is as much about what you choose not to do, as what you choose to do.  Over time, I have found that, while rewarding, choosing what not to do is far harder. It is always tempting to…See More
Jan 8
Scot Eisenfelder's blog post was featured

Auto Subscription – The Dealers’ New Frontier

There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The fact is, the subscription model has been with us for a long-time. However, most models merely fill the gap between short-term subscription (daily rental) and long-term subscriptions (leasing).This increased…See More
Dec 16, 2017
Scot Eisenfelder posted a blog post

Auto Subscription – The Dealers’ New Frontier

There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model. The fact is, the subscription model has been with us for a long-time. However, most models merely fill the gap between short-term subscription (daily rental) and long-term subscriptions (leasing).This increased…See More
Dec 15, 2017
Scot Eisenfelder posted a blog post

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaignsdesigned to increase customer retentionChicago, IL—Dec 5, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today introduced the Connectiv1 Platform, an end-to-end loyalty marketing solution designed to create connected customers for life.…See More
Dec 5, 2017
Scot Eisenfelder posted a blog post

Competing Against Nothing

When asked “who are your competitors in service?” most franchise dealers answer, “independent repair shops,” and state that the focus of that competition is price.    While it is certainly true that most consumers who defect go to independent repair shops -- particularly the large chains, and these shops tend to be less…See More
Nov 29, 2017
Scot Eisenfelder posted a blog post

Putting the “R” Back in CRM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful personal relationships.  If you expect to build a relationship with consumers,…See More
Nov 16, 2017
Scot Eisenfelder posted a blog post

Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size and negative implications for dealership sales and service.   Well, I see the world differently.  I see autonomous vehicles opening new opportunities to expand ownership in under-served segments. I also see likely increases in vehicle…See More
Nov 9, 2017
Scot Eisenfelder posted a blog post

Affinitiv CEO Scot Eisenfelder Challenges Auto Dealers That Service Absorption is a Dangerous Number

Auto dealers would be better served if outdated metric was retired and replaced with a focus on service revenue per units-in-operation  Chicago, IL—November 6, 2017— Affinitiv, a leading provider of marketing and technology services to automotive…See More
Nov 6, 2017
Scot Eisenfelder posted a blog post

Service Absorption is a Dangerous Number

Service absorption is one of the most frequently cited Fixed Ops metrics at 20-group meetings. While asking the service department to carry store profitability has never been more important, focusing on service absorption as a metric is not only limiting, but dangerous to the long-term.    My primary issue with service…See More
Nov 2, 2017
Scot Eisenfelder posted a blog post

“Talking” to Millennials: How to Speak Their Language

I was recently asked my thoughts about reaching the Millennial audience differently.  Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper.  But it is far too easy to say that digital is our way to reach Millennials. First, not only…See More
Oct 27, 2017
Scot Eisenfelder posted a blog post

For Vehicle Service, Luxury is Different!

I’ve had the privilege of working with several leading luxury brands including BMW, Lexus, Porsche, Maserati and Rolls Royce.  From these experiences, I have learned to adjust owner communications to meet the unique needs of these brands and customers.  Following are some tips I have learned over the years form working…See More
Oct 23, 2017

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Blog

Fort Bend Kia Adds More Than $416,000 to its Bottom Line with Affinitiv’s Social Roots™ 1:1 Facebook Campaigns

Posted on February 19, 2018 at 9:36am 0 Comments

Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data and trigger-based algorithms to drop targeted sales and service messages right into Facebook newsfeeds.

 

Last year, Fort Bend Kia generated…

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Expand Your Digital Service Marketing Strategy

Posted on February 19, 2018 at 9:30am 0 Comments

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is…

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An Amazing Business Opportunity That Nobody is Doing

Posted on February 12, 2018 at 9:21am 0 Comments

Whenever a need arises in the marketplace, inevitably…

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5 Strategies to Increase Auto Group Market Values

Posted on February 7, 2018 at 9:33am 0 Comments

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and…

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Blog Posts

How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 12:08pm 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege…

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The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…

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Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…

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#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

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