Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
Share on Facebook
Share
 

Scot Eisenfelder's Page

Latest Activity

Scot Eisenfelder posted a blog post

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential. In addition to acquiring new service customers, it’s important to…See More
Thursday
Scot Eisenfelder's video was featured

The Importance of Revenue Yield

CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
Jun 13
Scot Eisenfelder posted a video

The Importance of Revenue Yield

CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
Jun 13
Scot Eisenfelder posted a blog post

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despite the fact that nearly all dealerships now have an online scheduler and most…See More
Jun 5
Scot Eisenfelder posted a video

Why Omni-Channel Marketing is so Important?

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today's marketing strategies.
May 30
Scot Eisenfelder posted a blog post

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention. Some dealers justify this by saying that…See More
May 23
Scot Eisenfelder posted a video

Why Single Attribution is a Fool's Errand

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool's errand in this video blog.
May 16
Scot Eisenfelder posted a blog post

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.                           After all, you can serve up the exact right message to the right person at…See More
May 9
Scot Eisenfelder posted a video

What's the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
Apr 25
Scot Eisenfelder posted a blog post

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers? Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These…See More
Apr 18
Scot Eisenfelder posted a blog post

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two unescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently. This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back. Our service bays and technician time are pretty much…See More
Apr 11
Scot Eisenfelder posted a blog post

Searching for Service: Tips for a Successful PPC Campaign

When consumers search for vehicle service options in your area, does your dealership’s website appear on the search engine results page (SERP)? For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and not necessarily for service. Additionally, it’s difficult to…See More
Apr 4
Scot Eisenfelder's blog post was featured

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Mar 30
Scot Eisenfelder posted a blog post

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges: reaching…See More
Mar 29
Scot Eisenfelder posted a blog post

How to Capture More Service Potential from Current Customers

By many historical measures, service opportunities have never been greater for auto dealers. In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are driving initial service visits. Increased CPO volume has created more…See More
Mar 20
Scot Eisenfelder posted a blog post

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers. Years ago, we realized that not all customers can be reached by a…See More
Mar 15

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Videos

  • Add Videos
  • View All

Scot Eisenfelder's Blog

The Link Between Electronic MPIs and Unsold Service

Posted on June 21, 2018 at 9:47am 0 Comments

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new service…

Continue

Why Don’t People Schedule Online?

Posted on June 5, 2018 at 9:27am 0 Comments

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.

 

This is despite the fact that nearly all dealerships now have an…

Continue

Plugging Holes in the Service Bucket

Posted on May 23, 2018 at 9:51am 0 Comments

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention.

 

Some dealers…

Continue

Why Creative Marketing Matters

Posted on May 9, 2018 at 9:24am 0 Comments

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can serve up the exact right…

Continue

Comment Wall (1 comment)

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

At 10:41am on February 26, 2018, kayi mivedor said…

Good day,

I picked interest on you after going through your short profile and demand it necessary to write you immediately. I have something very vital to disclose to you, but I found it difficult to express myself here, since it's a public site.Could you please get back to me on (kayimivedor@gmail.com) for the full details.

Have a nice day.
Mrs.Kayi

 
 
 

© 2018   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service