Learn the 4 steps to sales success in this short 4 minute video hosted by David Lewis.
Favorite of 4 people
David- Love the #1 don't lie to me and I won't lie to you! Creates trust.
David - Thank you for defining your 4 steps to sales success by debunking several of the questions too many of us were trained to ask customers up front. My personal experience is that the timing of WHEN you ask a question and the tone of HOW you state that question are very important in the sales process. Your concept of not asking questions that either encourage the customer to lie, or result in an undesirable answer makes a lot of sense to me.
Ditto Mr. Saraceno
Great vid buddy...
Here are my four:
1) Treat the customer with dignity and respect.
2) Let them know that you have their best interests at heart. "We want you to get a fair deal."
3) Become their "friend in the car business."
4) Always be honest.
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