Automotive Sales & Marketing Hangout - with Anne Fleming

Today we have special guest +Anne Fleming of sharing some awesome info! Dealers have the opportunity to get Women-Drivers Certified ...

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Comment by Mathew Koenig on March 1, 2014 at 5:58pm
Great point not Anne. Oh, and I totally typoed dialogue Lol. #fatfingers
Comment by Anne Fleming on March 1, 2014 at 5:56pm

Mat - with all of the data mining we procure from women's reviews, we put our deep vertical expertise to use and educate, educate, educate.  Dealers who soak it up  'get it' and are highly engaged in our brand reputation services are selling 4-8 more cars a month -- which equates to an ave of $1.5M - 3M more sales a year! Its not difficult, but it does take intentionality and new actions. 

Comment by Mathew Koenig on March 1, 2014 at 5:45am
My pleasure Chris. It was great to dialogie with Anne about this info and I have to say it was a good learning experience.
Comment by Chris Saraceno on February 28, 2014 at 11:25pm

Thanks for sharing Mathew


Comment by Anne Fleming on February 10, 2014 at 10:59pm
David, I havent seen any studies in that area and you bring up a good point. The bottom line is the top three reasons that has women buy from a sales advisor (regardless of gender)is they are:
1. Trusting
2. Respectful
3. Knowledgable
Comment by David Ruggles on February 10, 2014 at 10:52pm

I'd like to see some real research that can tell us whether or not most women prefer to deal with another woman as sales person or with a male...  or if it makes any difference.  Surveys done by people not looking to prove an initial premise are best.  There are many cultural changes that need to be made in dealerships.  It is WAY too male dominated of a culture.  IMHO. 

Comment by Anne Fleming on February 10, 2014 at 10:37pm
Paul-- thanks for your comments! So many dealers feel exactly as you do and are utilizing reviews by women via our platform to take advantage of being certified -- and market wisely to this powerful buying segment.
Comment by Anne Fleming on February 10, 2014 at 10:33pm
Mat-- thanks for posting. It was a great exchange and fun to be on your program and educate.
Comment by Paul Accinno on February 10, 2014 at 8:43pm

This make total sense as there is a significant different between men and women shoppers and their expectations at dealerships. A recent survey shows women are almost 50% more likely to rely on online reviews than men and according to JD Power research - when it comes to reviews, women are more generous than men when rating their dealership experience. So why not have a website that is totaly devoted to women reviewing their car shopping/buying experience?

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