How to make Used Car Videos that DON T Suck

With Google telling us that 84% of today's shoppers will video to decide what they'll buy, used car videos are critical to dealership sales success. Until now, most of us have been stuck with lackluster stitch videos and robot voiceovers as our only option because quality used car videos were either too time consuming or too expensive. In this webinar you'll learn how to create quality used car videos in minutes using nothing more than an iPad and a $5 app. If you sell used vehicles, you don't want to miss this awesome webinar!

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Comment by steven chessin on October 2, 2014 at 3:33pm

PS David - "AUTO SALES VIDEO 101" differentiates video as either presentation or communication. Let me define these quickly :

Lead response video is merely an advanced form of sales communication. The "videos" are communication-quality; not marketing or advertising. A million dollar commercial is never made to sell a can of beer. But a salesman should invest the same 5 minutes he would spend typing an email to COMMUNICATE. 

Ken's video is a VDP webcast not a lead-response email. He can also use it as a home-page special or part of a video newsletter. In his rural market it could even be part of a cable TV infomercial. He mentioned that it only took 45 minutes because there is a limit to how much can be invested to sell one car and still PAY all involved. (including and especially himself)  So  the definition of "video" to sell a car is linked with the definition of potential profit. There must be enough "meat-on-the-bone" to make it AT LEAST worth the effort it takes to do it. Equipment and skills are not cheap  --- except  --- at the communications-quality level  - where an I-pad and rudimentary editing software make a better-than-expected lead response possible - for salesmen. And that's a very good thing. Especially as the I-Pad is already a valuable sales tool - and this is a bonus use.   

Comment by steven chessin on October 1, 2014 at 8:20pm

Yes David. The 1st step is the most important, it is a giant leap going from no video to lead-response one-take, no-editing, 1-viewer. This gives the salesman another tool. The tech /creative elements are minimal. Professionalism is no real concern here. Learning-from-mistakes here is OK. Most salesmen have no interest to go further than this

Comment by David T. Gould on October 1, 2014 at 7:18pm

From my experience... At the video 101 level... getting used to shooting / making one "take" video and properly posting employer acceptable content is the most important step. Getting around that learning curve gives the beginner a shot at not investing too much time with post shoot editing and non-acceptable dealer content. DTG Note: Ken's 45 minute turn around likely comes from his many hours of software setup and lots of practice. Nice job once again Ken!

Comment by steven chessin on October 1, 2014 at 4:23pm

David

"I read your response : "Before investing in a lot of equipment... try using your smart phone and uploading more than a few videos to YouTube with proper titles, description and tags."

It is far more complex. There are 2 functions of auto-sales video.  Yes, a salesman using a phone can certainly respond to a customer at the 1-on-1 phone-quality-lead-management level. But that does not involve titles, tags, description etc. Those aspects are for lead-generation vehicle marketing. For that higher level some of the aspects required are : technical / creative / access to website inventory / and management buy-in. 

Each of those is at least a long chapter in the "How To Use Video To Sell Cars" book !

So while I totally support salesmen using video - with their phone or I-Pads - to respond to leads   ... what goes onto the website and Youtube  --- is many rungs up the production ladder towards being an infomercial.

Ken is there. But even he would not be without the buy-in he can grant to himself. This is not as simple as it appears to be from the viewers' perspective.

Comment by MANNY LUNA on September 30, 2014 at 9:32pm

 Nobody takes it to another level like Ken Beam!

We love video for many kinds of geo hyper marketing!

Here's the link to check it out yourself!

Auto Financing available for good, bad, poor or no credit!

Nice Post!

Comment by David T. Gould on September 30, 2014 at 8:27pm

Words of caution good and bad:  Video is direct... it will be your first impression.  Video is personal... it opens doors with personal branding that may OR may not be welcome in your workplace. Making, editing and promoting videos is not an over night learning curve. Before investing in a lot of equipment... try using your smart phone and uploading more than a few videos to YouTube with proper titles, description and tags. Review your efforts with your employer along the way. (this can save you a ton of heart ache down the road) Good Selling, DTG 

Comment by Ken Beam on September 30, 2014 at 4:25pm

"Video allows you to get past the customer's pragmatic defense mechanisms" - Well said Steve......... Ken-

Comment by steven chessin on September 30, 2014 at 3:22pm

I always like Ken's videos.  He clearly understands WHY.  He also understands what SELLING means ! Transferring appreciation and enthusiasm. Video allows you to get past the customer's pragmatic defense mechanisms.  That aspect is completely absent in the 'stiched quasi-videos'. The decision people make to buy or make contact is often made when they watch the persuasive power of the presenter. The paperwork in the store is a formality.  That's all great talk until a GM says to you "Video Schmideo".

Comment by Ken Beam on September 30, 2014 at 11:40am

"Yea....... I`ve made a video or two....... so we sort of dig `em at Douglas!" 

"I shot four yesterday......... this one took me 45 minutes to shoot/edit/upload.......... ohhhhhhh.......I forgot to tell you............ The video was shot100% by myself."

 Ken Beam

Comment by steven chessin on September 25, 2014 at 6:39pm

Matt is 100% right. 

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