Listen as Sally talks about the little details that can make a big difference on your service drive. Part One of a new series.
Click here to see Jack's article.
Mr. Natural, I would love to have you and Jack visit one of my client's stores. I am a HUGE dog lover! Research shows that women influence over 80% of all buying decisions. If you ask my husband he will tell you that I have played a big part in making that statistic a reality. The automotive industry is still very much a man's world so I take great delight in bringing a much needed message. So far my training is directed towards service advisors but when it comes to my "What Drives Women?" program, there is a lot of information for all departments. I do have it all in a CD training kit and plan to continue to share tidbits right here on DE. Thank you for your comment. I enjoyed it! Tell Jack he's a good boy!
WOW Sally!!! Nice stuff. It makes so much sense... If it's O.K. with you, Jack (my dog) and I am going to come visit you at one of the stores that has followed your direction in their service area. He is a great judge of waiting areas, as he has been waiting most of his life. He has promised me he will be on his best behavior.
Jack has been in the car business for almost 11 years (77 for a dog) He always sniffs out the best. In a extended discussion with him earlier, he agreed that this idea of a waiting area that has woman appeal is a great idea. He went as far as to recommended "Friskey's Fives" be stored under the sink, along with two different size water dispensers.
In today's auto marketplace, after decades, women are being seen now for what they are: The driving force behind (if not in front) of all car deals. If the woman is sold, so is the car. Those who forget that will lose the deal to the store with a coffee service worthy of discussion.
Nice stuff...Can you help us with bringing sales person attitudes along in the same direction?
Thank you all for your comments. I am a bit of a stickler for details;-) Anyone who has worked with me always knows my final reports can be hard to hear as we point out some of these issues. But we always have to keep in mind that each new guest has a pair of new eyes and it is up to us to create the right impression.
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