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NADA says $30B was spent on advertising in 2012 so I went and did a documentary video to demonstrate the disconnect. If your dealer is the explosive type you may not want to share this with him/her.

Shocking Video Revealing Disconnect between Automotive Advertising and Awareness Automotive Sales Training expert Grant Cardone does a Dealer awareness progr...

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Comment by Pat Kirley on April 8, 2014 at 4:34pm
Many dealerships are nick named mushroom growers because they keep the staff in the dark, so you have them in US too.
Comment by Steve Richards on April 6, 2014 at 8:12pm

Good stuff, true stuff, thank you. Neanderthals are alive and making decisions at stores all around the country. 

Comment by Marty on April 1, 2014 at 5:01pm

Too many Fred Flintstone types stuck in the 70's running dealerships. Don't ask questions. Don't care what you think. Will never seek input. Just sell cars! :( 

Comment by Clifford Patterson on March 30, 2014 at 11:43am

Grant, this is sad but true. And we can't figure out why our industry has such a high turn over rate.

Comment by Doug Davis on April 13, 2013 at 11:43am

As you said, "shocking"!  This is exactly, why when I do a direct mail, for a dealership, I attend the sales meeting.

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