Favorite of 10 people
People sometimes ask me what I do. I usually tell them something like this: "I am a hand holder. I hold the hand of car deals from the time the customer comes in the door, until they leave with their new car." Then they may ask: Why? So then I say this: "Because even though I work in a culture that is designed to support the sale of cars at all levels, it's not just the customer that wants to trip the sale up, it's also the other members of the sales and F&I department who I think secretly wish for many deals to fail. It seems that these other people who get involved do not carry the same level of surety that I do about the integrity of a deal. Their superior knowledge of how things work will try to supersede the delivery of a car. These people know better than I, and it's more important for them to be right, than for the deal to fly..... It's what you were talking about.
Did you ever have a employee in your store tell a customer that they couldn't qualify for financing, or that "we just cant help you." Then two weeks later you are coming out of the grocery store, and there's that same customer in a new car...It goes like this: "Where did you get that nice new car?" "Oh, well after we left your store we went to Bozo motors, and he told us that my child support could be counted as income." "Child support...you never said!" "Nobody at your store ever asked, and you know how I was so worried about the insurance? Your man told us that if we couldn't afford the insurance, we certainly couldn't afford a car like this one...He seemed so satisfied when he told us that. The salesperson at the other store called his friend the insurance man at home about 8:PM, and saved us $24.00 a month"
Ever been there? There's a demon waiting at every turn. And you know what it's all about????? ATTITUDE It's not what we think we are....It's What we think...We are.
Once I have a deal within my sphere, I do not let others neg it out. If I don't get the answer I want from one of my peers, I go to another one until they get worn out, and say heck with it, and start doing the contract.
Moral...Never let anyone ever tell you what is a deal and what is not. NEVER! It is by will alone that we drive our destiny, our fortune, our success. I am the Internet Director, and no matter if others like it or not, when it comes to my deals...I AM THE DECIDER!!! Always have been, always will be.
Sign Upor Sign In
Or sign in with:
Benefits of DealerELITE membership...
August 21, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/6-personal-branding-tips/
August 28, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/cutting-through-the-advertising-bull/
September 4, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/the-loyalty-marketing-webinar/
September 11, 2014 from 12pm to 1pm – http://www.dealeron.com/webinar/events/360-why-buy-marketing-plan/
September 18, 2014 at 8am to September 19, 2014 at 4pm – Chicago Marriott O'Hare
October 21, 2014 at 8am to October 23, 2014 at 4pm – Gaylord Texan Resort & Convention Center
Midland, TX, United States
Las Vegas, NV, United States
Washington, DC, United States
Maitland, FL, United States
Phoenix, AZ, United States
© 2014 Created by DealerELITE.
Report an Issue |
Terms of Service
Please check your browser settings or contact your system administrator.