Andrew Myers talk about the power of VIDEO in regards to how google rates SEO and also about the important of helping that prospect actually find what they are searching for online. See examples at www.whatsnext.pro/examples
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Comment by Andrew Myers on February 8, 2012 at 3:56pm Tobias, I think that you get a great sense of "who" you are in that video. Great example
Comment by Tobias Sedillos on February 5, 2012 at 7:35pm
Comment by Andrew Myers on February 5, 2012 at 11:46am Yeah I think Video has reached that tipping point already...
I had a dealer tell me yesterday at NADA that my company (a video company) was the future of the car business. I told him I respectfully disagree, I think that we are the PRESENT of the car business. The race has already started whether you dealership has started running yet, or not!
Comment by Tom Rocha on February 4, 2012 at 6:13pm Tobias. That was nice an understated. Very personable and I imagine very effective. Nice change from the in-your-face carnival barker, cen-I-hep-ya, style. I like where all these conversations are heading. Video and its required place in the automotive sales and marketing is the conversation and is reaching the tipping point.
Comment by Tobias Sedillos on February 4, 2012 at 3:29pm Good points, and very true. Just a brief introduction video can help people to know who you are, and the solutions you can provide for them. When I started using a video like this, the tone of people on my incoming calls changed... I think they felt like they already knew me. A few minutes can continue to work for you thousands of times; and can really boost traffic to your website.
Comment by Ken Beam on February 2, 2012 at 6:45pm Cool topic........... yeah we kinda dig Video at the Douglas Auto Group too~ lol
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Comment by Kipp Lewis on February 2, 2012 at 12:22am Great stuff Andrew.......Keep it up
Comment by Tom Rocha on February 1, 2012 at 5:28pm Andrew. Nice video.
Comment by Andrew Myers on February 1, 2012 at 2:03pm Thanks Vicki.
Comment by Vicki O'Neill on February 1, 2012 at 9:17am Great video, Andrew! Video is a relevant form of marketing a brand or message. Using the appropriate tags and including relevant content not only increases search engine rankings but increases CTR and conversion rates. Once on your site, it's all about the engagement opportunity and call to action. Providing a reason for that visitor to contact you or respond at that time (with a reason to return later) is becoming more critical as choices (in any industry) increase. Differentiate. Here's a great article by iMediaConnection on "how".
Of the members who voted, 1/3 of you are willing to travel across the country for a conference.
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