Comment

Comment by Bill Gasson on January 2, 2013 at 7:58pm

David,

   I don't know how I missed this but alway's makes sense ,day 1 of a month I told all the manager's I wanted $$$$ for that month, As far as the last three day's, no shortcut's ,most stores lose money but sell more.

 

Thanks

Comment by SCOTT TYNER on May 5, 2012 at 1:30pm

Revenue drives volume....but Volume does not drive revenue. I have to remember that! I have always said that as a salesperson if I focus on units, my gross will handle itself...and it has in the past. But from a management stand point I can see having to change this view point.

Comment by Mike Stoner on June 15, 2011 at 11:41am

183 units $771,000 gross. this particular dealership has produced numbers like this consistently for over 10 years. We have helped dealers to get results like this in markets all over the U.S. and in Canada.

 

You can have both.

 

Mike Stoner

mstoner@theshopperstopper.com

Comment by Paul J. Deery on May 24, 2011 at 10:09am

David, I can't agree with you more that revenue is key.  Years ago while running a sales department in a store I was given two targets, units and gross.  I set my goal on revenue first. Once achieved, I was able to ease up slightly to obtain the units I needed.  I'd charge up my salesforce by rehashing deals so they could attain their unit bonuses by month end.  Get the revenue, the units are easy after that.