Comment

Comment by Ian Nethercott on August 10, 2012 at 6:50am

I agree 100%, as the video editing tools get more affordable and some dealers even have video professionals on staff the quality will improve. 

This of course is long overdue.

Great post

Ian

inethercott@bdcexperts.com

http://www.bdcexperts.com

Comment by Len Ostroff on August 7, 2012 at 1:30pm

Walk around videos seem to be moving higher up the marketing food chain. Until now though, there were only unwieldy or non-personalized ways to shoot, upload, deliver and track the videos. Check out the Walk Around Videos iPhone/iPad/Android app and platform. It literally takes 3 minutes to shoot, upload, approve and then email a personalized video postcard to the prospect. Check out www.walkaroundvideos.com and then contact me for more info. We're incredibly well priced and our platform has many uses beyond walk around videos like: customer testimonials, uses in your service department, staff video introductions and even daily specials. I hope to hear from progressive dealers about how YOU can differentiate yourself from your competitors. Thanks!

Comment by Andrew Myers on February 22, 2012 at 6:06pm

Kevin, the "roll-up" makes a big difference you are right. It really helps understand the shape of the car to add some motion to it.  I like that you pointed out "branding" within the video. Selling the car isn't the ONLY oppurtunity in play when a prospect watches one of your vehicle videos. Those were both excellent examples.

Comment by Dan Myers on February 21, 2012 at 9:46pm

Hey Kevin I just cheked out the Bennett Automotive page and the featured cars that have Videos are "pan and scan" slideshows. Where can I check out your video walk arounds you've been doing?

Comment by Andrew Myers on February 21, 2012 at 4:02pm

We just did this as an example. I like the advice, however if you know that lot we would have had to travel a mile to get a 1/4 mile run-up, very tight quarters! If you see at the end we do have a rolling shot of it. We made a few of these for another store where it did starting with bringing the car up and having it stop, (randomly) and it DID look very good. Thanks for the input.

Comment by Mark Dubis on February 21, 2012 at 1:24pm

Andrew, great stuff. As more folks clamour for videos the smart dealers are really getting ahead of the curve and providing them on their websites, on YouTube and even on all of their Carfolks.com pages for their staff. Here is an example of how dealers are using videos on their pages at Carfolks.com

http://www.carfolks.com/dealer/RalphHayesToyota/

Comment by Andrew Myers on February 17, 2012 at 3:01pm

Tom, of course we are NOT doing these for every car very often, we recommend dealers put a little more into a vehicle with a video like this when they would:

A. Consider lowering the asking price of a unit online due to age

B. Consider a vehicle likely to draw attention from further away than your usual inventory (like the audi)

Even if the customer isn't interested in this vehicle, it represents STRONG brand quality to have a few of these on the site.

Comment by Andrew Myers on February 17, 2012 at 2:58pm

True story, we showed this to the GM and he had it pulled around to drive home for the weekend. It was sold already on Monday when he brought it back! Truly quality videos will make a customer decide they want THAT car, not a car like it. The customer that bought this car hadn't even seen it other than this video until he was about to sign the paperwork.       at What's Next Media our motto is:

 "the quality of your videos directly reflect the quality of your brand or business"

Comment by Tom Rocha on February 17, 2012 at 2:20pm

Nice Andrew.  Are you going to do those for all the dealer's cars?

Comment by Rafael Gonzalez on February 17, 2012 at 1:47pm

I have to admit. I do not take personal walk around videos of every car lead. However try to on most if not all pre owned. That is not being fair to the new car buyer. I need to step up my game. Watching and reading this post helps to motivate. Thanks

• ‹ Previous
• 1
• 2
• Next ›
• Page