What makes for great chat software or managed services in the automotive industry? I want to know. At Dealer Authority, we don't offer chat, but it's becoming more of a concern as we work with dealers across the country on their general digital marketing needs. I'm not a chat expert, so I need help from the community.

Whose chat works well? Whose does not? What are some best practices? I'd like to hear from dealers AND vendors on this one if possible, please.

I'd also like to offer a challenge. To any chat company willing to show me your statistics, case studies, pitches, whatever, I'm willing to listen. The goal is to find out who we (and anyone else) should recommend. Is anyone really the best or is chat just... well, chat?

Please let me know if you're up for the challenge. Dealers, please comment about your experiences as well.

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It's the "chatter", not the chat that makes the difference.

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