How to hire a Marking Guru?
Hello Experts! My name is Nick; our corporate office, Magnussen’s Dealer Group, is looking for a Marketing Guru. We are in need for your thoughts on how to acquire marketing guru / business development manager for our Dealer Group.
Below is the resume so far we came up with.
Where & how this job be posted in this forum?
What changes do you recommend?
What do you think a proper pay plan should be?
Where to look for our marketing guru? social media (FB, FB ads, LinkedIn, etc) with a signup/share/sweepstakes … Do you have a specific recommendations & which specific platforms to could help us find the right candidate? In the past we used a wildfire, evolver, but not sure if a niche platform is available for conduct searches in social media environment. Any blogs or forums you recommend?
Thank you!
Nick
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Permalink Reply by Stan Sher on
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Looks like a job that should pay around $90-120k a year, Monday - Friday. The person for this job should have a sales background and be a car person as well as be a marketing person. It is a serious role and the person in this role should also be able to make decisions for what vendors to work with.
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Permalink Reply by Tim Schewe on -
Nick,
A couple of suggestions. First you don't just need a marketing person you need an internet marketing person. Forget "Guru", that's just going to attract the people you don't want. Besides there probably isn't a genuine internet marketing guru who would consider getting out of bed in the morning for what you would be willing to pay. With respect to Stan, I disagree. Your ideal candidate doesn't need sales experience and should be hired from outside the car biz. In the Bay Area $90-120k/year isn't going to get you close to the person you need.
Now for the problems. Your job description is pretty much of a muddle, with lots of nebulous jargon. It is also duplicative and contradictory. I get the impression that you not only don't know what you need (which is O.K.) but that you also don't know what you want. (which isn't O.K.)
In short, I think you may have the cart before the horse.
Good luck though you seem to be headed in the right direction.
Stan Sher said:Looks like a job that should pay around $90-120k a year, Monday - Friday. The person for this job should have a sales background and be a car person as well as be a marketing person. It is a serious role and the person in this role should also be able to make decisions for what vendors to work with.
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