Automotive Retail Industry carries bad reputation with consumers what do you think can change it

Automotive Retail Industry carries bad reputation with consumers what do you think can change it?

Replies to This Discussion

Permalink Reply by FusionZone Automotive on November 7, 2011 at 10:20am

The same way you eat an elephant. One bite at a time. It all starts with initial presense, Tony. 88% of your clients will visit the internet before even calling or entering the dealership. An informed consumer is the best consumer. Secondly, we need to understand the client's perspective. This involves training and commitment on the part of the dealership. Lastly we need to be truthful and follow up.

1) Know how to properly use Social Media. Use a website company that has a money back guarantee attached to it. As a dealer we want results.

2) Train, train and then train some more. If the staff don't get it, then get staff that get it.

3) Change with as necessary. Always be learning and improving. and FOLLOW UP.

All changes start from within...