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DTSTAMP:20260423T163030Z
SUMMARY:FREE Webinar: 7 Ways to Influence and Measure The Zero Moment 
 of Truth
DESCRIPTION:By now, most Dealers have heard of Google’s comprehensiv
 e study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a grou
 ndbreaking analysis of how consumer behavior has transformed in the di
 gital age. However, it left many in the Auto Industry scratching their
  heads wondering how to use all that information to a competitive adva
 ntage.\nLucky for us, Julio Gonzalez, VP of Operations at Haystak Digi
 tal Marketing, is going to discuss the 7 ways we can influence and mea
 sure the Zero Moment of Truth. This jam-packed 1 hour webinar will inc
 lude lessons on: * Budget organization * Impression Share * Measuring 
 Engagement and CPM * Mobile Campaigns * Bing * Display/Retargeting * A
 ttribution\nOne thing is for sure, if you are ready to take full advan
 tage of the Zero Moment of Truth, then this is a webinar you can’t a
 fford to miss!\nPRESENTER: Julio Gonzalez is VP of Operations for Hays
 tak Digital Marketing, a world leader in automotive SEM and automotive
  PPC. (part of Moore and Scarry Advertising). As a Google Premier SMB 
 Partner and Microsoft Authorized Reseller, Haystak Digital Marketing p
 rovides the most advanced automotive search engine marketing and pay p
 er click services. Julio's experience in the digital area has ranged f
 rom developing several multimedia products to advising companies and d
 ealerships on how to develop and execute smart marketing initiatives. 
 His expertise ranges from search marketing, web design, social media, 
 and web analytics. Julio is an avid traveler and can be reached at Jul
 io@Haystak or by his Twitter handle @Juliog_msa.\n\nFor more informati
 on visit https://www.dealerelite.net/events/free-webinar-7-ways-to-inf
 luence-and-measure-the-zero-moment-of
DTSTART;TZID=America/New_York:20120927T120000
DTEND;TZID=America/New_York:20120927T130000
CATEGORIES:webinar
LOCATION:https://www4.gotomeeting.com/register/842404095
WEBSITE:http://www.dealeron.com/webinar
URL:http://www.dealeron.com/webinar
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632966138?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Rebecca 
 Williamson":https://www.dealerelite.net/profile/RebeccaWilliamson
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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