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DTSTAMP:20260428T150725Z
SUMMARY:FREE Webinar: Cutting through the Advertising Bullsh!t – Wha
 t REALLY Works
DESCRIPTION:With today’s harsh economy, everyone in the Auto Industr
 y is feeling the pinch and Dealerships need to make every dollar count
 ! However, each month, countless dealerships nationwide waste thousand
 s of dollars on ineffective advertising efforts. It is vitally importa
 nt that your dealership employ a strong comprehensive advertising stra
 tegy focused on targeting and converting as many car buyers as possibl
 e.\nBut how do you tell what’s real, what’s proven, and where to a
 dvertise???\nNot to fear — The expert is here and he is ready to hel
 p! In this exciting 1 hour webinar presentation, Paul Caldwell of Moor
 e & Scarry will show you where to effectively place your advertising e
 fforts, and how to decipher what new products are real — and which o
 nes are bullsh!t. He will also discuss how much you should dedicate to
  your advertising budget and what percentage you should allocate to ot
 her mediums to get the biggest bang for your buck.\nStop wasting your 
 money! If you are finally ready to learn about Cutting through the Adv
 ertising Bullsh!t – What REALLY Works, then this is one webinar you 
 simply can’t afford to miss!\nPRESENTER: PAUL CALDWELL is a Co-Owne
 r and Partner of Moore and Scarry Advertising, the nation’s largest 
 Tier 3 automotive advertising agency with over 250 franchised dealersh
 ips across the country. Hailed as the pioneers of digital advertising,
  Moore and Scarry is now enjoying its 20th year in the business. Paul 
 has served key roles in several automotive agencies, direct marketing 
 shops and media outlets. Prior to serving as co-owner of Moore & Scarr
 y, Paul worked at prominent companies such as McGee & Starr, Clear Cha
 nnel, ABC, and Virtual Lending Source, along with owning a cluster of 
 radio stations. As owner/partner of Moore and Scarry, Paul’s broad e
 xperience and insight into so many different dealerships from every ty
 pe of market, gives him a unique but focused perspective. He has the o
 bjectivity and expertise to know what works – and what doesn’t –
  and where a dealership should wisely invest their advertising dollars
 . Paul is a highly respected member of the Automotive community and he
  can be reached at PCaldwell@MooreAndScarry.com.\n\nFor more informati
 on visit https://www.dealerelite.net/events/free-webinar-cutting-throu
 gh-the-advertising-bullsh-t-what-really
DTSTART;TZID=America/New_York:20140828T120000
DTEND;TZID=America/New_York:20140828T130000
CATEGORIES:webinar, free
LOCATION:http://www.dealeron.com/webinar/events/cutting-through-the-ad
 vertising-bull/
WEBSITE:http://www.dealeron.com/webinar/events/cutting-through-the-adv
 ertising-bull/
URL:http://www.dealeron.com/webinar/events/cutting-through-the-adverti
 sing-bull/
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2633002769?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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