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UID:5283893:Event:426909
DTSTAMP:20260428T163942Z
SUMMARY:FREE Webinar: Expert from Google Discusses How to Market Fixed
  Ops Online
DESCRIPTION:Vehicle maintenance queries on Google have increased 38% y
 ear over year with 70% of drivers turning to search when deciding wher
 e to service their vehicle which proves that marketing to this select 
 group of online shoppers is a very important task.\nCar parts and serv
 ice shoppers are quick to make decisions with a majority deciding with
 in a week. They actively compare multiple brands with most researching
  two or more brands and they prioritize convenience and immediacy. Mor
 eover, dealer service shops compete not only with other dealers, but a
 lso local and national service shops. So when it comes to getting a sh
 opper’s online attention for Fixed Ops, car dealers certainly have a
 n uphill battle.\nIn this tremendous 1 hour webinar, Peter Leto from G
 oogle’s Dealer Jumpstart Team is here to help you navigate the chall
 enges of marketing Fixed Operations to today’s online customers!\nHe
  will begin by reviewing driver behavior and trends among fixed ops sh
 oppers to show how these customers make decisions and where they perfo
 rm much of their research. He will then turn the attention to tactical
  solutions dealers can implement to enter the consideration set and dr
 ive more ROs for the dealership. Finally, attendees will learn how to 
 implement the most effective marketing strategies to generate more ser
 vice appointments and parts orders online.\nConsumers have changed the
  way they look for someone to service their cars. Has your dealership 
 kept up?\nIf you are ready to listen as an Expert from Google Discusse
 s How to Market Fixed Ops Online, then this is a webinar you can’t a
 fford to miss!\nPRESENTER: PETER LETO is an Automotive Industry Strate
 gist on the Google Automotive Dealer Jumpstart Team. He is responsible
  for providing automotive partners with scalable business solutions to
  further develop their regional and local advertising strategies. Grow
 ing up in the Motor City, Peter started his career in TV ad sales with
  Turner Broadcasting assisting the Detroit Three with national adverti
 sing programs. In 2008, he joined Google as an Account Manager in the 
 Chicago B2B vertical, working with Fortune 500 companies primarily acr
 oss the Manufacturing & Energy sectors. After 3 years he returned to D
 etroit in his current role in Automotive. Peter graduated from the Uni
 versity of Michigan with a degree in Political Science and Communicati
 ons and currently resides in Birmingham, Michigan.\n\nFor more informa
 tion visit https://www.dealerelite.net/events/free-webinar-expert-from
 -google-discusses-how-to-market-fixed-ops
DTSTART;TZID=America/New_York:20140807T120000
DTEND;TZID=America/New_York:20140807T130000
CATEGORIES:webinar, free
LOCATION:http://www.dealeron.com/webinar/events/expert-from-google-dis
 cusses-how-to-market-fixed-ops-online/
WEBSITE:http://www.dealeron.com/webinar/events/expert-from-google-disc
 usses-how-to-market-fixed-ops-online/
URL:http://www.dealeron.com/webinar/events/expert-from-google-discusse
 s-how-to-market-fixed-ops-online/
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632978276?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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