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UID:5283893:Event:312197
DTSTAMP:20260418T045539Z
SUMMARY:FREE Webinar: Expert from Google Shares AdWords Strategies for
  Fixed Ops
DESCRIPTION:Marketing to car parts and service shoppers is a challenge
 . They are quick to make decisions with a majority deciding within a w
 eek. They actively compare multiple brands with most researching two o
 r more brands. And they prioritize convenience and immediacy. Moreover
 , dealer service shops compete not only with other dealers, but also l
 ocal and national service shops. So when it comes to getting a shopper
 's online attention for Fixed Ops, car dealers certainly have an uphil
 l battle.\nIn this 1 hour webinar, we will review major behavior trend
 s among fixed ops shoppers to understand how these customers make deci
 sions and where they perform much of their research. Based on these fi
 ndings, we will discuss how your dealership can develop an effective m
 arketing strategy to generate more service appointments and parts orde
 rs online.\nPRESENTER: Marianna Kerppola is an Industry Strategist on 
 Google's Dealer Jumpstart Team, which helps car dealers embrace digita
 l solutions. Our team collaborates with auto groups, individual dealer
 s, and OEM's to generate business with Google tools in an age where sm
 artphones rule and 'everything' is on YouTube. Marianna has worked at 
 Google's Ann Arbor, Michigan office since 2011, all the while working 
 directly with dealers on their digital marketing strategies. Prior to 
 Google, she worked in corporate finance and investments for Nationwide
  Insurance.\n\nFor more information visit https://www.dealerelite.net/
 events/free-webinar-expert-from-google-shares-adwords-strategies-for
DTSTART;TZID=America/New_York:20120809T120000
DTEND;TZID=America/New_York:20120809T130000
CATEGORIES:webinar, free
LOCATION:https://www4.gotomeeting.com/register/819561415
WEBSITE:http://www.dealeron.com/webinar/
URL:http://www.dealeron.com/webinar/
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2632951761?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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