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UID:5283893:Event:487043
DTSTAMP:20260426T233713Z
SUMMARY:FREE WEBINAR:: Expert from Google: How to Reach the RIGHT Cust
 omers in the RIGHT Moments
DESCRIPTION:In this age of ever advancing technology and increased onl
 ine connectivity, we’re seeing a fundamental shift in the car-shoppe
 r journey…and marketers should be worried!\n \nResearch proves that
  the attention span of the average online consumer grows increasingly 
 shorter and they now take unscripted, non-linear paths to purchase. Fu
 rthermore, brand loyalty is waning as shoppers become more loyal to th
 eir needs in the moment. And it’s all because of those darn cell pho
 nes. Mobile has fractured the once predictable arc of an auto shopperâ
 €™s path to purchase into hundreds of real-time, intent-driven moments
 .\n \nDO YOU WANT TO KNOW HOW AND WHEN TO REACH ONLINE CAR SHOPPERS? 
 Of course you do! For such an important topic, we’ve called in an ex
 pert from Google to show us the way!\n \nIn this eye-opening 1 hour w
 ebinar, Nikki Walsh from Google will discuss this significant shift in
  consumer behavior and all the best ways to connect with an online aud
 ience looking to buy a car. There are some moments when users are open
  to the right message from your brand….and some wrong moments too. O
 nly Google can help you tell the difference and then win them with the
  RIGHT digital marketing mix to reach more of the RIGHT people.\n \nA
 ttendees will first learn how to reach with the people you know:\n\nCu
 stomer Match for Search, YouTube and Gmail\nRemarketing List for Searc
 h Ads\nDisplay Remarketing (including app remarketing)\nAdWords Audien
 ce Insights Report\n\n \nThen we will dive into strategies to reach t
 he people you don't know:\n\nSimilar Audiences\nIn-Market Audiences\n\
 n \nThis is an hour of automotive awesomeness you simply can’t affo
 rd to miss! If you are ready to hear an Expert from Google discuss How
  to Reach the RIGHT customers in the RIGHT moments, then make sure you
  see this presentation! Register now!\n \nPRESENTER: NICOLE WALSH is 
 a Strategic Partner Manager on the Channel Sales Automotive Partnershi
 ps team at Google. Based in NYC, she is responsible for managing Googl
 e's key relationships with automotive partners and providing support o
 n a wide range of solutions including Google Search, Google Display 
 Network, YouTube and mobile.  Her mission is to help automotive agenc
 ies provide the most exceptional customer experience managing digital
  marketing solutions for small businesses. She has been working in di
 gital advertising and partnerships for the past 8 years and has held v
 arious marketing, product management and partnership roles at companie
 s such as KAYAK, TravelClick and WOR Radio.\n\nFor more information vi
 sit https://www.dealerelite.net/events/free-webinar-expert-from-google
 -shares-new-data-on-today-s
DTSTART;TZID=America/New_York:20161013T120000
DTEND;TZID=America/New_York:20161013T130000
CATEGORIES:webinar, free
LOCATION:http://www.dealeron.com/webinar/expert-google-shares-new-data
 -todays-automotive-path-purchase/
WEBSITE:http://www.dealeron.com/webinar/expert-google-shares-new-data-
 todays-automotive-path-purchase/
URL:http://www.dealeron.com/webinar/expert-google-shares-new-data-toda
 ys-automotive-path-purchase/
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2633027732?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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