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UID:5283893:Event:511902
DTSTAMP:20260410T161251Z
SUMMARY:FREE WEBINAR: Experts from Bing Share Critical new Research on
  Paid Search
DESCRIPTION:DO YOU CURRENTLY SPEND MONEY ON SEARCH ENGINE MARKETING? 
 Our friends at Microsoft and Bing have been hard at work studying on
 line automotive consumer behavior and they have put together some i
 ncredible information you just have to see!\nJoin experts from Bing as
  they discuss new proprietary research that shows the inter-relation
 ship between OEM Tier 1, Tier 2, and Tier 3 properties advertising t
 ogether and appearing on the search engine results page (SERP). They w
 ill also discuss the quantified result of position in driving perform
 ance and efficiency in paid search. This newly released research analy
 zed many critical points including:\n\nConsumer behavior and the role
  of the impression in boosting purchase intent when people are searc
 hing for new vehicles\nThe growing competition between brand and segm
 ent queries and the result it’s had on performance\nThe hidden valu
 e of conquesting to increase brand awareness and ward off cross-sho
 pping threats.\n\nAttendees of this fascinating 1 hour webinar will le
 arn how to:\n– GROW YOUR CUSTOMER BASE\n– DRIVE BRAND AWARENESS\nâ
 €“ REDUCE COMPETITIVE CONSIDERATION\n– PREVENT CONQUESTING\nYou simp
 ly can’t afford to miss this hour of automotive awesomeness! If you 
 are ready to hear Experts from Bing Share Critical new Research on P
 aid Search, then register now!\nPRESENTER: CHRISTI OLSON is the Head 
 of Evangelism for Bing at Microsoft and is a member of the board of SE
 MPO. For over a decade Christi has led Digital Marketing teams at Micr
 osoft, Expedia, Harry & David, Pointmarc and Point It. She is passiona
 te about search marketing and has spent her career helping businesses 
 solve their marketing challenges and goals through studying and analyz
 ing data to develop actionable insights and strategies. Christi has be
 en recognized by PPC Hero and her peers as one of the top 25 Most Infl
 uential PPC Experts in 2015, 2016 and 2017. You can follow her on Twit
 ter or connect with her on LinkedIn. Joining Christi Olson is AMANDA 
 PASCIOLLA who has spent her career in the digital advertising space a
 nd is currently an Analytical Lead at Microsoft. As an Analytical Lead
 , Amanda utilizes the breadth of Microsoft’s product portfolio and t
 he power of predictive analytics and machine learning to analyze trend
 s and consumer behavior. Amanda empowers Microsoft’s top Automotive 
 customers through focused brand narratives, driving performance and gr
 owth with unique and actionable insights.\n\nFor more information visi
 t https://www.dealerelite.net/events/free-webinar-experts-from-bing-sh
 are-critical-new-research-on
DTSTART;TZID=America/New_York:20180222T120000
DTEND;TZID=America/New_York:20180222T130000
CATEGORIES:webinar, free
LOCATION:https://www.dealeron.com/webinar/bing-critical-research-paid-
 search
WEBSITE:https://www.dealeron.com/webinar/bing-critical-research-paid-s
 earch
URL:https://www.dealeron.com/webinar/bing-critical-research-paid-searc
 h
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/
 file/get/2633036800?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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