BEGIN:VCALENDAR PRODID:NingEventWidget-v1 VERSION:2.0 METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:5283893:Event:488705 DTSTAMP:20260426T090723Z SUMMARY:FREE WEBINAR:: From Caveman to Calculator: The 7 Evolutionary Steps to Mastering Digital Spend in Google Analytics DESCRIPTION:According to NADA, the average internet advertising spend per dealership in 2015 was about $145k/year. This ad spend accounted f or 28% of the overall advertising budget and was the highest percentag e after TV (24%), Radio (16%), Newspaper (14%), Direct Mail (9%) and O ther – oversize balloons and streamers perhaps? (9%). $145,000 is l ot of money to set on fire. But at least it will keep your Caveman fin gers and toes warm!\nDO YOU KNOW IF YOUR DIGITAL ADVERTISING IS WORKIN G? Do you even have the tools in place to measure your metrics accur ately?\nIn this fantastic 1 hour webinar, Joe Webb of DealerKnows and Omeed Kazemi from CarStory will complete a digital ad metrics walk-ar ound of Google Analytics by discussing:\n\nWhy you need Google Analy tics\nThe definition of key metrics\nHow to identify digital ad spen d goals\nWhether to implement 3rd party tools or plug-ins\nHow to bu ild out conversion goals\nWhich channels to focus your money on\nTh e value of a marketplace VDP vs. Website VDP\n\nAttendees of this fas t-paced webinar will come away with a roadmap for correctly setting u p Google Analytics and the ability to immediately begin tracking key metrics. Insights from this reporting will help determine your strat egy for ad spend moving forward, give you confidence in your advertisi ng efforts… and ultimately – sell more cars!\nIt’s time to get out of the Stone Age and learn 7 Evolutionary Steps to Mastering Digi tal Spend in Google Analytics! Register now for this must-see presenta tion!\nPRESENTERS: JOE WEBB is the President of DealerKnows, an inter net sales/BDC process and digital marketing consulting firm specializi ng in the automotive industry. He maximizes companies’ online invest ments through on-site training, virtual consulting, and the industry s first lead management coaching software. Joe has been called “the funniest guy in the car business” and passionately speaks and consu lts internationally across multiple industries. He films comedic vide os about car sales that are almost entertaining, writes for countles s publications and online resource sites, and is viewed as one of the top process improvement experts in retail. With a history of retail su ccess, Joe is best known for blending the lines between entertainment and education and he can be reached at Joe@DealerKnows.com. Joining Jo e Webb is OMEED KAZEMI, Director of Growth Analytics at CarStory, a c ompany focused on big data strategies to more efficiently market used vehicles. Raised in Florida, Omeed had big dreams of becoming an NBA s tar, until his parents and doctors told him that he would not grow tal ler than 5’11’’. His second passion was numbers, so he went to s chool to study accounting and took a job in financial data analytics a t a consulting firm. He was swept up in the internet funding craze of 2011 and joined a startup building up their analytics and business int elligence team. His primary focus from Day 1 was auditing and optimizi ng digital user acquisition budgets, and assessing channel effectivene ss to grow user-level ROI. From there on his experience spans from fin ance and business operations roles with a primary focus on maximizing revenue. He can be reached at Omeed@CarStory.com.\n\nFor more informat ion visit https://www.dealerelite.net/events/free-webinar-from-caveman -to-calculator-the-7-evolutionary-steps DTSTART;TZID=America/New_York:20161103T120000 DTEND;TZID=America/New_York:20161103T130000 CATEGORIES:webinar, free LOCATION:http://www.dealeron.com/webinar/7-evolutionary-steps-to-maste ring-digital-spend-in-google-analytics/ WEBSITE:http://www.dealeron.com/webinar/7-evolutionary-steps-to-master ing-digital-spend-in-google-analytics/ URL:http://www.dealeron.com/webinar/7-evolutionary-steps-to-mastering- digital-spend-in-google-analytics/ CONTACT: ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian aRaggio ATTACH;FMTTYPE="image/jpeg":http://storage.ning.com/topology/rest/1.0/ file/get/2633028311?profile=original ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R aggio":https://www.dealerelite.net/profile/ElianaRaggio END:VEVENT END:VCALENDAR