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UID:5283893:Event:659739
DTSTAMP:20260407T005348Z
SUMMARY:FREE WEBINAR: How to Attract Female Buyers and Sell More Cars
DESCRIPTION:Research shows that women influence 84% of all vehicle pur
 chase decisions. Not surprisingly, that same research shows that men a
 nd women shop for cars completely differently, however, most marketing
  strategies and in-store processes are simply not geared toward attrac
 ting female car shoppers. Crazy, right?\n \nTo go over all of this im
 portant data, DAS has pooled resources with our good friends from Cars
 .com. Attendees of this eye-opening presentation will learn:\n\nHow Wo
 men and Men differ in their car shopping approaches\n\n\nWhat Women re
 ally want in their car shopping & dealership experiences\nWhat you can
  do today to attract female buyers and sell more cars…and so much mo
 re.\n\n \nWith 84% of women currently holding the purse strings…thi
 s is a presentation you simply can’t afford to miss. Register now!\n
  \nPresenters: Erica Sietsma is the Sr. VP of Product Strategy at Dig
 ital Air Strike where she leads the product team and corporate strateg
 y based in Scottsdale, AZ. Erica brings a dealership’s perspective a
 nd is responsible for tailoring its products to something that impacts
  retail automobile dealers directly. Erica is passionate about bringin
 g change to the industry to focus on the impact of customer feedback a
 nd how it drives operational changes at all levels. She has extensive 
 automotive technology experience and has also held sales and business 
 development management positions at MileOne Automotive, CallSource and
  Autobase. Erica is an avid traveler and innovation enthusiast and she
  can be reached at Erica@DigitalAirStrike.com. Joining Erica is Amie 
 Lindaas, Senior Manager of Research & Insights at Cars.com. Amie Linda
 as has more than 20 years of experience designing and conducting marke
 t research studies and moderating focus groups on consumer perceptions
  and experiences. In her position at Cars.com, she is solely focused o
 n understanding the consumer journey and path to purchase in automotiv
 e. Amie’s biggest successes come from her ability to drive results f
 rom research insights to guide company decisions in areas such as prod
 uct development, customer experience and brand strategy. Originally fr
 om Chicago, Amie is a music lover and she can be reached at alindaas@c
 ars.com.\n\nFor more information visit https://www.dealerelite.net/eve
 nts/free-webinar-how-to-attract-female-buyers-and-sell-more-cars
DTSTART;TZID=America/New_York:20190815T120000
DTEND;TZID=America/New_York:20190815T130000
CATEGORIES:webinar, free
LOCATION:https://digitalairstrike.com/webinars/How-to-Attract-Female-B
 uyers-and-Sell-More-Cars
WEBSITE:https://digitalairstrike.com/webinars/How-to-Attract-Female-Bu
 yers-and-Sell-More-Cars
URL:https://digitalairstrike.com/webinars/How-to-Attract-Female-Buyers
 -and-Sell-More-Cars
CONTACT:
ORGANIZER;CN="Eliana Raggio":https://www.dealerelite.net/profile/Elian
 aRaggio
ATTACH;FMTTYPE="image/jpeg":https://storage.ning.com/topology/rest/1.0
 /file/get/3403299322?profile=original
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Eliana R
 aggio":https://www.dealerelite.net/profile/ElianaRaggio
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